Email Marketing · head to head
Loops vs Ortto
Ortto
Email Marketing
Australian marketing automation with a customer data platform and analytics included rather than sold separately
- From
- On request
- Rated
- -
The short version
- Only Loops has a free tier, so it costs nothing to try first.
- Each has a real cost: Loops free plan limited to 1000 subscribed contacts; Ortto contact-based pricing counts everyone stored, including unsubscribed and long-inactive records, so the bill rises with list decay unless someone owns a pruning routine.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Loops and Ortto actually diverge.
Identical on both: user rating (Not yet rated), category (Email Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Loops
Nothing recorded that Ortto does not also cover.
Only in Ortto
- Customer data platform
- Journeys
- Talk
- Dashboards and reports
- Playbooks
- Capture
What people use each for
The jobs each tool is most often brought in to do.
Loops
- Setting up lifecycle email from onboarding to winbacknot Ortto
- Consolidating product, marketing, and transactional emailsnot Ortto
- Designing email themes picked up automaticallynot Ortto
- Tracking revenue attribution to specific emailsnot Ortto
Ortto
- A SaaS company that wants trial and onboarding lifecycle plus product analytics without buying two toolsnot Loops
- A small team replacing a stack of email tool, chat widget and dashboard product with one subscriptionnot Loops
- Reporting on revenue by campaign and cohort without exporting events to a warehouse firstnot Loops
- Teams already on Autopilot that need a supported migration path rather than a replatform to a US vendornot Loops
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Loops
- Free plan limited to 1000 subscribed contacts
- Free plan limited to 4000 sends per month
- Free plan includes Powered by Loops branding footer
- Paid plan pricing not publicly specified, requires using pricing calculator
Ortto
- Contact-based pricing counts everyone stored, including unsubscribed and long-inactive records, so the bill rises with list decay unless someone owns a pruning routine.
- Each bundled component is shallower than the specialist it replaces, and the email template editor in particular is behind the ecommerce-focused competitors.
- Deliverability guidance and reputation tooling are thinner than at dedicated email providers, which matters most in the first months of a sending domain.
- The partner and agency ecosystem outside Australia and New Zealand is small, so hiring contractors with real Ortto experience is harder than for the larger platforms.
- Support hours follow Australian business time, so European and American teams often wait a working day for a substantive answer on complex issues.
Pricing, plan by plan
Loops
Free- FreeFree
- Up to 1000 subscribed contacts
- Up to 4000 sends per month
- Up to 10 emails per second
Ortto
On request- Ortto$undefined/month
- Priced by number of contacts held, with separate email and SMS send allowances
- Talk live chat and additional seats charged separately
- Monthly and annual terms available
Which should you pick?
Choose Ortto if
- You need customer data platform.
- You work on Web, REST API.
- You also want journeys.
Questions people ask
- Is Loops or Ortto better?
- Neither clearly leads. Loops starts at Free and Ortto at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Loops or Ortto?
- Loops has a free tier; the other does not. Paid plans start at Free for Loops and On request for Ortto.
- Does Loops or Ortto run on more platforms?
- Loops runs on Web. Ortto runs on Web, REST API.
- Can I use Loops for free?
- Yes. Loops has a free tier, so you can try it without paying. Ortto starts at On request.
- What is Loops best used for?
- Loops is most often used for setting up lifecycle email from onboarding to winback, consolidating product, marketing, and transactional emails, designing email themes picked up automatically, tracking revenue attribution to specific emails. Of those, setting up lifecycle email from onboarding to winback and consolidating product, marketing, and transactional emails are not what Ortto is typically brought in for.
- What can Loops do that Ortto cannot?
- Ortto covers Customer data platform, Journeys, Talk, Dashboards and reports.
Answered from the vendors’ own pages
Loops: Does Loops have a free plan?
Yes, Loops is free to start with no credit card required. The free plan supports up to 1000 subscribed contacts and up to 4000 sends per month, with up to 10 emails per second.
SourceOrtto: Is Ortto the same product as Autopilot?
It is the successor from the same company, rebranded in 2022 and substantially rebuilt. Older Autopilot tutorials no longer match the interface.
Loops: What are the limitations of Loops' free plan?
The free plan includes all features but is limited to 1000 subscribed contacts and 4000 sends per month. The free plan displays a Powered by Loops footer in emails.
SourceOrtto: Do inactive contacts cost money?
Yes. Pricing counts contacts stored, so unsubscribed and dormant records consume allowance until they are deleted.
Loops: How much do Loops paid plans cost?
Loops paid plans use contact-based pricing, meaning costs scale with the number of subscribed contacts synced to Loops. Exact pricing requires using Loops' pricing calculator based on your subscriber count.
SourceOrtto: Can it replace a BI tool?
For campaign, funnel and cohort reporting on its own event data, usually yes. For joins against finance or support data it cannot.
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