Software · head to head
Loops vs MailerLite
The short version
- Only MailerLite has a free tier, so it costs nothing to try first.
- Each has a real cost: Loops pricing is metered at $0.10 per 1,000 emails on top of the contact-based plan tier, adding a variable cost beyond the base subscription; MailerLite free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats
Where they differ
Only the attributes on which Loops and MailerLite actually diverge.
| Attribute | Loops | MailerLite |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | usage-based | freemium |
| Free tier | No | Yes |
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Loops
- Pricing is metered at $0.10 per 1,000 emails on top of the contact-based plan tier, adding a variable cost beyond the base subscription
MailerLite
- Free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats
- Comfort plan is limited to 3 user seats; unlimited seats require the Power plan
- Pricing scales with subscriber count and email volume rather than a flat seat rate, and resets to the plan's subscriber ceiling each billing anniversary
- Annual billing earns only a 10% discount versus monthly, smaller than many competitors' annual discounts
Pricing, plan by plan
Loops
On requestNo published plan breakdown. See the Loops review.
MailerLite
FreeNo published plan breakdown. See the MailerLite review.
Which should you pick?
Choose Loops if
Nothing in the data separates Loops from MailerLite on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Loops or MailerLite better?
- Neither clearly leads. Loops starts at On request and MailerLite at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Loops or MailerLite?
- MailerLite has a free tier; the other does not. Paid plans start at On request for Loops and Free for MailerLite.
- Does Loops or MailerLite run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use MailerLite for free?
- Yes. MailerLite has a free tier, so you can try it without paying. Loops starts at On request.

