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Email Marketing · head to head

Amazon SES vs Loops

Amazon SES logo

Amazon SES

Email Marketing

Raw transactional email infrastructure priced per thousand messages, with no campaign UI at all

From
On request
Rated
-
Full reviewWebsite
Loops logo

Loops

Email Marketing

Email platform for modern startups

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Loops has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amazon SES there is no campaign UI, template editor, list management or scheduling interface at all, so any marketer-facing use case requires building or buying a separate application on top of the raw API.; Loops free plan limited to 1000 subscribed contacts
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Amazon SES and Loops actually diverge.

Attributes where Amazon SES and Loops differ
AttributeAmazon SESLoops
Starting priceOn requestFree
Pricing modelPer 1,000 emails sent, tiered by volume, no campaign features includedfreemium
Free tierNoYes

Identical on both: platforms (Web), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon SES

  • Send and receive API
  • Deliverability infrastructure
  • Bounce and complaint handling
  • Mail Manager
  • Configuration sets
  • Dedicated IP options

Only in Loops

Nothing recorded that Amazon SES does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Amazon SES

  • An engineering team sending transactional email (receipts, password resets, alerts) at a volume where per-message cost dominates the decisionnot Loops
  • A company building its own email product or newsletter tool on AWS and wanting to own the campaign layer itselfnot Loops
  • A business already deep in AWS infrastructure wanting to avoid adding a separate marketing-platform vendor for pure transactional sendingnot Loops
  • A high-volume sender for whom SES's per-thousand rate is materially cheaper than a marketing platform's equivalent volume pricingnot Loops

Loops

  • Setting up lifecycle email from onboarding to winbacknot Amazon SES
  • Consolidating product, marketing, and transactional emailsnot Amazon SES
  • Designing email themes picked up automaticallynot Amazon SES
  • Tracking revenue attribution to specific emailsnot Amazon SES

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon SES

  • There is no campaign UI, template editor, list management or scheduling interface at all, so any marketer-facing use case requires building or buying a separate application on top of the raw API.
  • Deliverability and sender reputation management are the sender's responsibility to configure correctly; a mistake in DKIM, SPF or DMARC setup has no support layer catching it before it affects deliverability.
  • New accounts start in a sandbox with strict sending limits and must request production access from AWS, adding a manual approval step some competitors do not require.
  • Inbound email processing via Mail Manager is priced and configured separately from outbound sending, so a bidirectional email use case is really two separate services to set up.
  • Comparing its per-message price directly against Campaign Monitor or Zoho Campaigns is misleading, since those prices include a full marketing platform that SES does not provide at any price.

Loops

  • Free plan limited to 1000 subscribed contacts
  • Free plan limited to 4000 sends per month
  • Free plan includes Powered by Loops branding footer
  • Paid plan pricing not publicly specified, requires using pricing calculator

Pricing, plan by plan

Amazon SES

On request
  • Essentials$undefined/month
    • $0.16 per 1,000 emails up to 10 million a month
    • $0.14 per 1,000 from 10 to 100 million a month
    • $0.11 per 1,000 above 100 million a month, no fixed monthly fee
  • Pro$undefined/month
    • $0.22 per 1,000 emails up to 10 million a month, scaling down at volume
    • $105 fixed monthly fee per account per region
    • Higher sending limits and support options
  • Enterprise$undefined/month
    • $0.23 per 1,000 emails up to 10 million a month, scaling down at volume
    • $500 fixed monthly fee per account per region
    • Highest support tier and sending limits

Loops

Free
  • FreeFree
    • Up to 1000 subscribed contacts
    • Up to 4000 sends per month
    • Up to 10 emails per second

Which should you pick?

Choose Amazon SES if

  • You need send and receive api.
  • You also want deliverability infrastructure.
Amazon SES review

Choose Loops if

  • You want to start without paying.
Loops review

Questions people ask

Is Amazon SES or Loops better?
Neither clearly leads. Amazon SES starts at On request and Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon SES or Loops?
Loops has a free tier; the other does not. Paid plans start at On request for Amazon SES and Free for Loops.
Does Amazon SES or Loops run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Loops for free?
Yes. Loops has a free tier, so you can try it without paying. Amazon SES starts at On request.
What is Amazon SES best used for?
Amazon SES is most often used for an engineering team sending transactional email (receipts, password resets, alerts) at a volume where per-message cost dominates the decision, a company building its own email product or newsletter tool on aws and wanting to own the campaign layer itself, a business already deep in aws infrastructure wanting to avoid adding a separate marketing-platform vendor for pure transactional sending, a high-volume sender for whom ses's per-thousand rate is materially cheaper than a marketing platform's equivalent volume pricing. Of those, an engineering team sending transactional email (receipts, password resets, alerts) at a volume where per-message cost dominates the decision and a company building its own email product or newsletter tool on aws and wanting to own the campaign layer itself are not what Loops is typically brought in for.
What can Amazon SES do that Loops cannot?
Amazon SES covers Send and receive API, Deliverability infrastructure, Bounce and complaint handling, Mail Manager.

Answered from the vendors’ own pages

Amazon SES: Can I use SES for marketing campaigns like Campaign Monitor?

Technically yes via the API, but there is no campaign UI, segmentation tool or template editor; you would need to build or buy that layer separately.

Loops: Does Loops have a free plan?

Yes, Loops is free to start with no credit card required. The free plan supports up to 1000 subscribed contacts and up to 4000 sends per month, with up to 10 emails per second.

Source
Amazon SES: Is there a free tier?

New AWS customers can access AWS Free Tier credits usable against SES for a limited period, but there is no permanent free sending allowance.

Loops: What are the limitations of Loops' free plan?

The free plan includes all features but is limited to 1000 subscribed contacts and 4000 sends per month. The free plan displays a Powered by Loops footer in emails.

Source
Amazon SES: Why is it so much cheaper per email than a marketing platform?

Because it sells only the sending infrastructure; the price excludes every campaign management feature a marketing platform bundles into its per-email cost.

Loops: How much do Loops paid plans cost?

Loops paid plans use contact-based pricing, meaning costs scale with the number of subscribed contacts synced to Loops. Exact pricing requires using Loops' pricing calculator based on your subscriber count.

Source
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