Loopsvs
ActiveCampaign
ActiveCampaign: CRM, marketing automation, and sales platform
Loops
Email platform for modern startups
As of 29 August 2026, Loops is free to use. Email marketing and transactional email platform built for SaaS startups, with usage-based pricing. Softwr lists it under Email Marketing.
Overview
What Loops does
Email marketing and transactional email platform built for SaaS startups, with usage-based pricing.
What people use it for
- Setting up lifecycle email from onboarding to winback
- Consolidating product, marketing, and transactional emails
- Designing email themes picked up automatically
- Tracking revenue attribution to specific emails
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Loops.
- Free plan limited to 1000 subscribed contacts
- Free plan limited to 4000 sends per month
- Free plan includes Powered by Loops branding footer
- Paid plan pricing not publicly specified, requires using pricing calculator
Cross-shopped
What people choose instead of Loops
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- LoopsvsAWeber
AWeber: Email marketing and automation for small business
- LoopsvsBrevo
Brevo: Email, SMS, and CRM in one platform
- LoopsvsEmailOctopus
EmailOctopus: Affordable email marketing
Pricing
What Loops costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- Up to 1000 subscribed contacts
- Up to 4000 sends per month
- Up to 10 emails per second
- All features included
- Powered by Loops branding footer
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Does Loops have a free plan?
Yes, Loops is free to start with no credit card required. The free plan supports up to 1000 subscribed contacts and up to 4000 sends per month, with up to 10 emails per second.
SourceWhat are the limitations of Loops' free plan?
The free plan includes all features but is limited to 1000 subscribed contacts and 4000 sends per month. The free plan displays a Powered by Loops footer in emails.
SourceHow much do Loops paid plans cost?
Loops paid plans use contact-based pricing, meaning costs scale with the number of subscribed contacts synced to Loops. Exact pricing requires using Loops' pricing calculator based on your subscriber count.
SourceKeep looking
Where to go from Loops
- Loops alternativesEvery product people weigh against it
- Loops pricingPlans, floors and what the tiers exclude
- Loops badgesWhich rules it meets, and the figure behind each
- All Email Marketing softwareThe full category
- Best Email Marketing softwareThe shortlist, and how it was cut
Best Email Marketing software for
Compare Loops with
- EmailOctopus
- Brevo
- ActiveCampaign
- AWeber
- MailerLite
- Resend
- Amazon SES
- Mailjet
- Klaviyo
- Flodesk
- Omnisend
- SendGrid
- Zoho Campaigns
- Attentive
- Dotdigital
- SAP Emarsys
- GetResponse
- Amazon SES
Other Email Marketing software
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Pricing on request12 researched notesUK-listed email and cross-channel marketing platform with deep Adobe Commerce and Dynamics connectors
Pricing on request11 researched notesRetail-focused engagement platform now sold and contracted through SAP
Pricing on request11 researched notesAll-in-one email marketing, automation and landing pages
Free, then €16/mo12 researched notesRaw transactional email infrastructure priced per thousand messages, with no campaign UI at all
11 researched notes
Softwr does not host reviews and shows no star rating for Loops, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Loops
Loops alternatives
What people switch to, and what they give up
Loops pricing
Every tier, and where the cost actually lands
Compare Loops
Put it head to head with anything we hold
Loops badge
Its rating, and an embed for your own site
Best Email Marketing software alternatives
Email marketing tool with a genuine free tier, priced by contact count once paid
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Email marketing platform priced by contact tier, with unlimited sends only from the mid tier up
Per month by contact tier and plan levelRaw transactional email infrastructure priced per thousand messages, with no campaign UI at all
Per 1,000 emails sent, tiered by volume, no campaign features included
Self-hosted newsletter and mailing list manager that ships as a single Go binary
Open source, no licence fee
Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021
Per month by contact count
AGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan
Per month by emails sent
Self-hosted newsletter app bought once for $69 that sends through your own Amazon SES account
One-time purchase