Amazon SES
Raw transactional email infrastructure priced per thousand messages, with no campaign UI at all
Pricing on request
Category
The best Email Marketing software
Email Marketing software and applications
- Tools listed
- 28
All 28 email marketing tools
Every listing shows its published starting price on the same footing, so a shortlist does not take ten tabs.
What email marketing software costs
Counted from the published pricing of the 28 listings on this page. A tool counts as free only where it publishes a $0 plan, an open-source licence or a starting price of zero.
- Cheapest paid plan
- $0.25Flodesk
- Median entry price
- $13.50across 14 priced
- Dearest entry price
- $39Sendy
- Publish a $0 plan
- 13of 28
Paid email marketing plans in this set start anywhere from $0.25 a month for Flodesk to $39 for Sendy. The median entry price across the 14 tools that publish one is $13.50, half of them start below that figure and half above it.
Entry price is not the ceiling. The dearest published tier anywhere in this category is Moosend's at $350 a month, 9× the highest entry price on the page. Read the top of each ladder as well as the bottom, because that is where you land after two years of growth.
13 of 28 publish a $0 plan, and 4 of those charge nothing at all. 5 tools have no free tier of any kind.
15 of 28 keep at least one tier unpriced and sold by quote, which in practice means the number you end up paying at the top end is not on this page or on theirs.
How these vendors bill
The billing model each of the 28 email marketing listings publishes, counted. Two tools at the same headline price are not the same purchase if one of them charges per seat.
- freemium
- 10
- quote
- 5
- subscription
- 5
- One-time purchase
- 1
- Open source, no licence fee
- 1
- Per 1,000 emails sent, tiered by volume, no campaign features included
- 1
- Per month by contact count
- 1
- Per month by contact tier and plan level
- 1
- Per month by contact tier once on a paid plan
- 1
- Per month by emails sent
- 1
Separately, 15 of 28 publish at least one tier with no price attached. Those are sold by quote, so the top of the ladder is negotiable, and unknowable, until you talk to sales.
What comes as standard, and what you pay extra for
Every capability named in a published pricing tier by any of the 21 email marketing tools here that break their plans down, counted once per vendor. This measures what vendors choose to advertise as a selling point, not everything the software does, an absence below is silence, not a missing feature.
Named most often
- Priority support , 4 of 21
- Unlimited contacts , 2 of 21
- Unlimited email sends , 2 of 21
- Unlimited emails , 2 of 21
- Unlimited monthly email sends , 2 of 21
Named by fewer
- Up to 500 contacts , 2 of 21
Named by exactly one vendor: A/B testing and priority support, Basic automation, Drag-and-drop website builder included, Mandatory 12-month annual contract, SMS campaigns, Unlimited seats. Those are differentiators rather than table stakes.
What “Email Marketing” covers in practice
The subject tags that recur across these 28 listings, with the number of tools carrying each. A category label is a filing decision; this is the closer read of what is actually filed under it.
- email-marketing11
- automation4
- ecommerce3
- marketing-automation3
- Self-Hosted3
- email-api2
- newsletter2
- Open Source2
- Retail Marketing2
- Transactional Email2
Carried by a single tool: ai, crm, developer-tools, go, one-time-purchase, productivity, Saas Lifecycle, Small Business. If one of those is the reason you are here, the category page is the wrong lens, go straight to that product.
How to choose between them
Four things the numbers above should change about your shortlist.
Start with the free tiers if there are enough of them
13 of 28 email marketing tools here publish a $0 plan, which is enough to run a real trial without a purchase order. A free tier is worth more than a free trial when you are evaluating: a trial expires on the vendor's schedule, a free plan expires when you outgrow it. The thing to check before you commit is which of the capabilities below sit above the free line, starting with priority support, the single most frequently named capability in this category's published tiers.
Read the spread before you read the features
$0.25 to $39 is a $38.75 spread on entry price alone, and a spread that wide is never about polish, it is about who the vendor built for. Tools at the bottom of this ladder are priced for one person or a small team; tools near $39 are priced for a department with a procurement process. Decide which of those you are before you compare capability, or you will shortlist four tools that were never competing for the same buyer.
Check which tier you actually land on
15 of 28 tools here publish three or more tiers, and the median vendor in this category ships 3 of them. The advertised price is the first rung, and the things teams tend to need, priority support, unlimited contacts, unlimited email sends, are named in higher plans far more often than in entry ones. Price your shortlist at the tier that contains what you need, not at the tier on the pricing page's left edge.
The billing model matters more than the headline number
This category splits across 10 billing models: freemium on 10 listings, quote on 5, and 8 other arrangements across the rest. A per-user price and a flat subscription at the same headline figure are not the same purchase, the first one grows with headcount and the second does not. Multiply by your real team size before you compare two numbers side by side.
Compare email marketing tools directly
Every pairing below is a full comparison: the same checklist applied to both, so a gap in one is a gap in the other.
- Amazon SES vs Campaign Monitor
- Campaign Monitor vs Zoho Campaigns
- Zoho Campaigns vs Attentive
- Attentive vs Keila
- Keila vs Listmonk
- Listmonk vs Moosend
- Moosend vs Sendy
- Sendy vs Dotdigital
Go straight to the numbers
- Amazon SESpricingalternatives
- Campaign Monitorpricingalternatives
- Zoho Campaignspricingalternatives
- Attentivepricingalternatives
- Keilapricingalternatives
- Listmonkpricingalternatives
Questions people ask about email marketing software
Answered from the listings on this page, and nowhere else.
- How much does email marketing software cost?
- Across the 28 email marketing tools listed here, paid plans start between $0.25 and $39 a month, with a median entry price of $13.50. The most expensive single tier published in the category is $350 a month (Moosend). 13 of 28 also publish a $0 plan.
- What is the cheapest email marketing software?
- 4 of the 28 tools listed here cost nothing at all. Among the ones that charge, Flodesk has the lowest published entry price at $0.25 a month. Cheapest and best value are different questions: check which tier the capability you need actually appears in before you compare starting prices.
- Is there free email marketing software?
- Yes, 13 of 28 tools in this category publish a plan priced at $0. 4 of them are free outright, with no paid tier above. A tool is only counted as free here when it publishes a $0 plan, an open-source licence, or a starting price of zero, a free trial does not count.
- What features should email marketing software have?
- Judging by what vendors put in their own published pricing tiers, the most frequently named capabilities in this category are priority support (4 of 21 tools that publish plan detail), unlimited contacts (2) and unlimited email sends (2). Treat those as the category baseline. Anything named by only one vendor, such as a/b testing and priority support or basic automation, is a differentiator rather than a standard, so it is worth deciding whether you need it before it narrows your shortlist to one.
- How is email marketing software usually billed?
- freemium (10), quote (5), subscription (5), One-time purchase (1), plus 6 less common arrangements, counted across the 28 listings on this page. The distinction that costs money is per-seat versus flat: a per-user plan at the same headline price scales with your headcount and a flat subscription does not. 15 of 28 tools also keep at least one tier unpriced and sold by quote.
- What does email marketing software actually cover?
- The 28 tools on this page do not describe themselves the same way. The subject tags they carry most often are email-marketing (11), automation (4), ecommerce (3), marketing-automation (3), self-hosted (3). That spread is the honest answer to what the category means in practice: it is not one product shape, and two tools filed under email marketing may overlap on very little.
- How many pricing tiers do email marketing tools offer?
- 24 of 28 tools here publish a plan breakdown, and the median one has 3 tiers. 15 of 28 publish three or more. More tiers is not generosity, it usually means the capability you are buying for sits two rungs above the advertised price, so price your shortlist at the tier that contains it.
- How many email marketing tools are listed on Softwr?
- 28 approved email marketing listings appear on this page, including Amazon SES, Campaign Monitor, Zoho Campaigns, Attentive. Each links to a full breakdown with its pricing tiers and plan detail, and the category can be filtered by price and sorted by rating above. You can also read the shortlist view at /best/email-marketing, which ranks the same set by published rating.
Keep this
Email me these 28 picks
The shortlist for “Email Marketing”, plus a note if any of their prices change.
Keep reading
More on Email Marketing
Neighbouring categories
- Project Management
- Mobile Development
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- Gaming
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Adjacent in the same taxonomy, not a ranking.