Email Marketing · head to head
SAP Emarsys vs Loops
SAP Emarsys
Email Marketing
Retail-focused engagement platform now sold and contracted through SAP
- From
- On request
- Rated
- -
The short version
- Only Loops has a free tier, so it costs nothing to try first.
- Each has a real cost: SAP Emarsys core modules including analytics, recommendations and loyalty are licensed separately, so the platform fee in the first quote is rarely the number you eventually sign.; Loops free plan limited to 1000 subscribed contacts
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which SAP Emarsys and Loops actually diverge.
| Attribute | SAP Emarsys | Loops |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | quote | freemium |
| Free tier | No | Yes |
| Platforms | Web, iOS, Android, REST API | Web |
Identical on both: user rating (Not yet rated), category (Email Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in SAP Emarsys
- Tactics library
- Cross-channel campaigns
- Smart Insight
- Predict
- Loyalty
- SAP Commerce integration
Only in Loops
Nothing recorded that SAP Emarsys does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
SAP Emarsys
- A retailer that needs standard lifecycle programmes live in weeks rather than building them from scratchnot Loops
- An SAP Commerce Cloud customer that wants engagement contracted on the same paper as the commerce platformnot Loops
- Consolidating email, SMS, push and paid audience suppression for a catalogue retailernot Loops
- Teams that want per-programme revenue reporting without building attribution logic themselvesnot Loops
Loops
- Setting up lifecycle email from onboarding to winbacknot SAP Emarsys
- Consolidating product, marketing, and transactional emailsnot SAP Emarsys
- Designing email themes picked up automaticallynot SAP Emarsys
- Tracking revenue attribution to specific emailsnot SAP Emarsys
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
SAP Emarsys
- Core modules including analytics, recommendations and loyalty are licensed separately, so the platform fee in the first quote is rarely the number you eventually sign.
- Licensing counts stored contacts, so a database retained for years costs money every month regardless of whether those contacts are still mailable.
- Since the SAP acquisition, contracting and support escalation follow SAP processes, which lengthens procurement noticeably for buyers who are not already SAP customers.
- The product is built around retail patterns, so B2B, media and subscription use cases sit awkwardly on a data model designed for orders and products.
- Implementation normally involves a partner and runs to a quarter, so the speed advantage of the tactics library only applies after the integration work is finished.
Loops
- Free plan limited to 1000 subscribed contacts
- Free plan limited to 4000 sends per month
- Free plan includes Powered by Loops branding footer
- Paid plan pricing not publicly specified, requires using pricing calculator
Pricing, plan by plan
SAP Emarsys
On request- SAP Emarsys Customer Engagement$undefined/year
- Licensed on stored contact volume with send allowances
- Smart Insight, Predict and Loyalty modules licensed separately
- Annual contract through SAP procurement
Loops
Free- FreeFree
- Up to 1000 subscribed contacts
- Up to 4000 sends per month
- Up to 10 emails per second
Which should you pick?
Choose SAP Emarsys if
- You need tactics library.
- You work on Web, iOS, Android, REST API.
- You also want cross-channel campaigns.
Questions people ask
- Is SAP Emarsys or Loops better?
- Neither clearly leads. SAP Emarsys starts at On request and Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, SAP Emarsys or Loops?
- Loops has a free tier; the other does not. Paid plans start at On request for SAP Emarsys and Free for Loops.
- Does SAP Emarsys or Loops run on more platforms?
- SAP Emarsys runs on Web, iOS, Android, REST API. Loops runs on Web.
- Can I use Loops for free?
- Yes. Loops has a free tier, so you can try it without paying. SAP Emarsys starts at On request.
- What is SAP Emarsys best used for?
- SAP Emarsys is most often used for a retailer that needs standard lifecycle programmes live in weeks rather than building them from scratch, an sap commerce cloud customer that wants engagement contracted on the same paper as the commerce platform, consolidating email, sms, push and paid audience suppression for a catalogue retailer, teams that want per-programme revenue reporting without building attribution logic themselves. Of those, a retailer that needs standard lifecycle programmes live in weeks rather than building them from scratch and an sap commerce cloud customer that wants engagement contracted on the same paper as the commerce platform are not what Loops is typically brought in for.
- What can SAP Emarsys do that Loops cannot?
- SAP Emarsys covers Tactics library, Cross-channel campaigns, Smart Insight, Predict.
Answered from the vendors’ own pages
SAP Emarsys: Do we need to be an SAP customer?
No, it is sold standalone. But the contracting, legal and support processes are SAP processes, which is a real cost for smaller buyers.
Loops: Does Loops have a free plan?
Yes, Loops is free to start with no credit card required. The free plan supports up to 1000 subscribed contacts and up to 4000 sends per month, with up to 10 emails per second.
SourceSAP Emarsys: What is actually included in the base licence?
Contacts, channels and the tactics library. Smart Insight, Predict and Loyalty are commonly assumed to be included and are not.
Loops: What are the limitations of Loops' free plan?
The free plan includes all features but is limited to 1000 subscribed contacts and 4000 sends per month. The free plan displays a Powered by Loops footer in emails.
SourceSAP Emarsys: Is it suited to B2B?
Not really. The data model and the tactic library assume retail orders, products and repeat purchase behaviour.
Loops: How much do Loops paid plans cost?
Loops paid plans use contact-based pricing, meaning costs scale with the number of subscribed contacts synced to Loops. Exact pricing requires using Loops' pricing calculator based on your subscriber count.
SourceRelated pages
More on SAP Emarsys
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