Is Brevo or Loops better?

Neither clearly leads. Brevo starts at Free and Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Brevo or Loops?

Brevo starts at Free and Loops at Free.

Does Brevo or Loops run on more platforms?

Both run on Web, so platform support will not decide this one for you.

Can I use Brevo for free?

Both have a free tier, so you can try either at no cost before committing.

What is Brevo best used for?

Brevo is most often used for email marketing campaigns with drag-and-drop editor, sms and whatsapp multichannel messaging, customer loyalty program management, transactional email and api-triggered messaging. Of those, email marketing campaigns with drag-and-drop editor and sms and whatsapp multichannel messaging are not what Loops is typically brought in for.

Email Marketing · head to head

Brevo vs Loops

Brevo

Email Marketing

Email, SMS, and CRM in one platform

From: Free
Rated: -

Full review Website

Loops

Email Marketing

Email platform for modern startups

From: Free
Rated: -

Full review Website

The short version

Each has a real cost: Brevo paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows; Loops free plan limited to 1000 subscribed contacts
Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Brevo and Loops actually diverge.

Attributes where Brevo and Loops differ
Attribute	Brevo	Loops

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What people use each for

The jobs each tool is most often brought in to do.

Brevo

Email marketing campaigns with drag-and-drop editornot Loops
SMS and WhatsApp multichannel messagingnot Loops
Customer loyalty program managementnot Loops
Transactional email and API-triggered messagingnot Loops

Loops

Setting up lifecycle email from onboarding to winbacknot Brevo
Consolidating product, marketing, and transactional emailsnot Brevo
Designing email themes picked up automaticallynot Brevo
Tracking revenue attribution to specific emailsnot Brevo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brevo

Paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows

Loops

Free plan limited to 1000 subscribed contacts
Free plan limited to 4000 sends per month
Free plan includes Powered by Loops branding footer
Paid plan pricing not publicly specified, requires using pricing calculator

Pricing, plan by plan

Brevo

Free

No published plan breakdown. See the Brevo review.

Loops

Free

FreeFree
- Up to 1000 subscribed contacts
- Up to 4000 sends per month
- Up to 10 emails per second

Which should you pick?

Choose Brevo if

You want to start without paying.

Brevo review

Choose Loops if

You want to start without paying.

Loops review

Questions people ask

Is Brevo or Loops better?: Neither clearly leads. Brevo starts at Free and Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brevo or Loops?: Brevo starts at Free and Loops at Free.
Does Brevo or Loops run on more platforms?: Both run on Web, so platform support will not decide this one for you.
Can I use Brevo for free?: Both have a free tier, so you can try either at no cost before committing.
What is Brevo best used for?: Brevo is most often used for email marketing campaigns with drag-and-drop editor, sms and whatsapp multichannel messaging, customer loyalty program management, transactional email and api-triggered messaging. Of those, email marketing campaigns with drag-and-drop editor and sms and whatsapp multichannel messaging are not what Loops is typically brought in for.

Answered from the vendors’ own pages

Brevo: Does Brevo offer a free plan?

Yes, Brevo offers a free tier with no credit card required. You can launch marketing campaigns, access templates, and use basic automation without paying.

Source

Loops: Does Loops have a free plan?

Yes, Loops is free to start with no credit card required. The free plan supports up to 1000 subscribed contacts and up to 4000 sends per month, with up to 10 emails per second.

Source

Brevo: What pricing model does Brevo use?

Brevo uses a freemium model. No specific pricing rates are published on their main website. Users must navigate to the pricing page or contact sales to see tiered pricing based on email volume and features needed.

Source

Loops: What are the limitations of Loops' free plan?

The free plan includes all features but is limited to 1000 subscribed contacts and 4000 sends per month. The free plan displays a Powered by Loops footer in emails.

Source

Brevo: What channels does Brevo support?

Brevo supports email, SMS, WhatsApp, web and mobile push notifications, live chat, chatbot, wallet, phone, and transactional messaging across all plans.

Source

Loops: How much do Loops paid plans cost?

Loops paid plans use contact-based pricing, meaning costs scale with the number of subscribed contacts synced to Loops. Exact pricing requires using Loops' pricing calculator based on your subscriber count.

Source

Brevo vs Loops

Brevo

Loops

The short version

Where they differ

What people use each for

Brevo

Loops

Where each one falls short

Brevo

Loops

Pricing, plan by plan

Brevo

Loops

Which should you pick?

Choose Brevo if

Choose Loops if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Brevo

More on Loops

Keep looking

Other head to heads