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Email Marketing · head to head

Loops vs Omnisend

Loops logo

Loops

Email Marketing

Email platform for modern startups

From
Free
Rated
-
Full reviewWebsite
Omnisend logo

Omnisend

Email Marketing

Email, SMS and push marketing automation for ecommerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Loops free plan limited to 1000 subscribed contacts; Omnisend free plan caps at 250 contacts and 500 emails per month
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Loops and Omnisend actually diverge.

Attributes where Loops and Omnisend differ
AttributeLoopsOmnisend

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What people use each for

The jobs each tool is most often brought in to do.

Loops

  • Setting up lifecycle email from onboarding to winbacknot Omnisend
  • Consolidating product, marketing, and transactional emailsnot Omnisend
  • Designing email themes picked up automaticallynot Omnisend
  • Tracking revenue attribution to specific emailsnot Omnisend

Omnisend

  • Sending cart abandonment recovery emails with product recommendationsnot Loops
  • Segmenting customers by purchase history for targeted SMS campaignsnot Loops
  • Creating browse abandonment sequences triggered by browsing behaviornot Loops
  • Generating personalized product recommendations in email messagesnot Loops

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loops

  • Free plan limited to 1000 subscribed contacts
  • Free plan limited to 4000 sends per month
  • Free plan includes Powered by Loops branding footer
  • Paid plan pricing not publicly specified, requires using pricing calculator

Omnisend

  • Free plan caps at 250 contacts and 500 emails per month
  • Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
  • SMS is billed separately starting at $0.007 per message and varies by country and volume
  • Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale

Pricing, plan by plan

Loops

Free
  • FreeFree
    • Up to 1000 subscribed contacts
    • Up to 4000 sends per month
    • Up to 10 emails per second

Omnisend

Free
  • FreeFree
    • Up to 250 contacts
    • 500 emails/month
    • 500 web push/month
  • Standard$11.2/month
    • Up to 500 contacts
    • 6,000 emails/month (12x list size)
    • Unlimited web push
  • Pro$41.3/month
    • Up to 2,500 contacts
    • Unlimited emails
    • Unlimited web push
  • Custom$undefined/mo
    • 150,001+ contacts
    • Custom pricing with dedicated account expert

Which should you pick?

Choose Loops if

  • You want to start without paying.
Loops review

Choose Omnisend if

  • You want to start without paying.
Omnisend review

Questions people ask

Is Loops or Omnisend better?
Neither clearly leads. Loops starts at Free and Omnisend at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loops or Omnisend?
Loops starts at Free and Omnisend at Free.
Does Loops or Omnisend run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Loops for free?
Both have a free tier, so you can try either at no cost before committing.
What is Loops best used for?
Loops is most often used for setting up lifecycle email from onboarding to winback, consolidating product, marketing, and transactional emails, designing email themes picked up automatically, tracking revenue attribution to specific emails. Of those, setting up lifecycle email from onboarding to winback and consolidating product, marketing, and transactional emails are not what Omnisend is typically brought in for.

Answered from the vendors’ own pages

Loops: Does Loops have a free plan?

Yes, Loops is free to start with no credit card required. The free plan supports up to 1000 subscribed contacts and up to 4000 sends per month, with up to 10 emails per second.

Source
Omnisend: What is Omnisend's pricing model?

Omnisend uses contact-based tiered pricing. Free plan includes 250 contacts, Standard tier covers 500 contacts at $11.20/month, Pro tier covers 2,500 contacts at $41.30/month. Monthly or 3-month subscriptions available with 30% discount on quarterly billing.

Source
Loops: What are the limitations of Loops' free plan?

The free plan includes all features but is limited to 1000 subscribed contacts and 4000 sends per month. The free plan displays a Powered by Loops footer in emails.

Source
Omnisend: Does Omnisend charge for SMS?

Yes, SMS is an add-on with volume-based pricing starting at $0.007 per message for orders of 10,000+ messages, up to $0.009 per message for smaller volumes.

Source
Loops: How much do Loops paid plans cost?

Loops paid plans use contact-based pricing, meaning costs scale with the number of subscribed contacts synced to Loops. Exact pricing requires using Loops' pricing calculator based on your subscriber count.

Source
Omnisend: Is there a free version of Omnisend?

Omnisend offers a free tier for up to 250 contacts with 500 emails/month, 500 web push/month, and basic automation features.

Source
Omnisend: What is included in the Pro plan?

The Pro plan at $41.30/month covers up to 2,500 contacts with unlimited emails, unlimited web push, AI personalization, and SMS starting at $0.007 per message.

Source
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