Email Marketing · head to head
Loops vs Mailjet
The short version
- Each has a real cost: Loops free plan limited to 1000 subscribed contacts; Mailjet free plan caps at 6,000 emails per month with a hard 200 emails per day limit
- Prices and features above were last checked on 29 August 2026.
Where they differ
Only the attributes on which Loops and Mailjet actually diverge.
Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).
What people use each for
The jobs each tool is most often brought in to do.
Loops
- Setting up lifecycle email from onboarding to winbacknot Mailjet
- Consolidating product, marketing, and transactional emailsnot Mailjet
- Designing email themes picked up automaticallynot Mailjet
- Tracking revenue attribution to specific emailsnot Mailjet
Mailjet
- Email marketing campaigns for small to medium-sized businessesnot Loops
- Transactional email delivery with API and SMTP relaynot Loops
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Loops
- Free plan limited to 1000 subscribed contacts
- Free plan limited to 4000 sends per month
- Free plan includes Powered by Loops branding footer
- Paid plan pricing not publicly specified, requires using pricing calculator
Mailjet
- Free plan caps at 6,000 emails per month with a hard 200 emails per day limit
- Starter plan is capped at 2,000 contacts; unlimited contacts require the Essential tier
- Email credits do not roll over and unused emails expire at the end of each billing cycle
- Essential and Premium plans both cap at 15,000 emails per month for $17 and $27 respectively, so the price increase buys other features, not more volume
Pricing, plan by plan
Loops
Free- FreeFree
- Up to 1000 subscribed contacts
- Up to 4000 sends per month
- Up to 10 emails per second
Mailjet
Free- FreeFree
- 6,000 emails per month
- 200 emails per day limit
- 1,000 contacts
- Starter$9/monthly
- 8,000 emails per month
- 2,000 contacts
- Brand Kit
- Essential$17/monthly
- 15,000 emails per month
- Unlimited contacts
- Segmentation
- Premium$27/monthly
- 15,000 emails per month
- Advanced statistics
- Automations
Which should you pick?
Questions people ask
- Is Loops or Mailjet better?
- Neither clearly leads. Loops starts at Free and Mailjet at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Loops or Mailjet?
- Loops starts at Free and Mailjet at Free.
- Does Loops or Mailjet run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Loops for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Loops best used for?
- Loops is most often used for setting up lifecycle email from onboarding to winback, consolidating product, marketing, and transactional emails, designing email themes picked up automatically, tracking revenue attribution to specific emails. Of those, setting up lifecycle email from onboarding to winback and consolidating product, marketing, and transactional emails are not what Mailjet is typically brought in for.
Answered from the vendors’ own pages
Loops: Does Loops have a free plan?
Yes, Loops is free to start with no credit card required. The free plan supports up to 1000 subscribed contacts and up to 4000 sends per month, with up to 10 emails per second.
SourceMailjet: Does Mailjet offer annual billing discounts?
Yes, Mailjet offers annual billing with a 10% discount compared to monthly billing. Both monthly and annual payment cycles are available for all paid plans.
SourceLoops: What are the limitations of Loops' free plan?
The free plan includes all features but is limited to 1000 subscribed contacts and 4000 sends per month. The free plan displays a Powered by Loops footer in emails.
SourceMailjet: What payment currencies are supported?
Mailjet accepts payments in USD, EUR, and GBP. Currency selection is available during account setup and can be changed in account settings.
SourceLoops: How much do Loops paid plans cost?
Loops paid plans use contact-based pricing, meaning costs scale with the number of subscribed contacts synced to Loops. Exact pricing requires using Loops' pricing calculator based on your subscriber count.
SourceMailjet: What features are limited on the Free plan?
The Free plan includes 6,000 emails per month with a 200 email per day limit, 1,000 contacts, basic statistics, form builder, and APIs. Advanced statistics, automations, landing pages, and team management require paid plans.
SourceRelated pages
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