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Email Marketing · head to head

Klaviyo vs Moosend

Klaviyo logo

Klaviyo

Email Marketing

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite
Moosend logo

Moosend

Email Marketing

Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Klaviyo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month; Moosend there is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • They diverge on capability: Klaviyo covers Email marketing, Moosend covers All features at every tier.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Klaviyo and Moosend actually diverge.

Attributes where Klaviyo and Moosend differ
AttributeKlaviyoMoosend
Starting priceFreeOn request
Pricing modelfreemiumPer month by contact count
Free tierYesNo
PlatformsWebWeb, API
Founded2012Unknown

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Reporting & analytics
  • Ecommerce integrations

Only in Moosend

  • All features at every tier
  • Automation workflows
  • Drag-and-drop email builder
  • Landing pages and forms
  • SMTP relay
  • Credit model
  • Ecommerce tracking
  • Reporting

Both cover

  • Segmentation
  • A/B testing

What people use each for

The jobs each tool is most often brought in to do.

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot Moosend
  • Segmenting customers on purchase and behaviour datanot Moosend

Moosend

  • A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock itnot Klaviyo
  • A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs insteadnot Klaviyo
  • An agency managing several small client lists that needs automation on every account without per-account tier jumpsnot Klaviyo
  • A business moving off Mailchimp purely on cost that still needs landing pages and a working automation buildernot Klaviyo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Moosend

  • There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
  • The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
  • The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
  • Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.

Pricing, plan by plan

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Moosend

On request
  • Pro$9/month
    • 500 contacts at this price, scaling with list size
    • Unlimited emails
    • Automation workflows
  • Moosend+$undefined/month
    • Pro features plus selected enterprise add-ons
    • Configured per customer
    • Pricing quoted, not published
  • Enterprise$undefined/month
    • Dedicated account management and SLA
    • Custom reporting and priority support
    • Dedicated IP options
  • Email credits$350/month
    • 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
    • No monthly subscription required
    • Suited to businesses that send in bursts rather than continuously

Which should you pick?

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Choose Moosend if

  • You need all features at every tier.
  • You work on Web, API.
  • You also want automation workflows.
Moosend review

Questions people ask

Is Klaviyo or Moosend better?
Neither clearly leads. Klaviyo starts at Free and Moosend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klaviyo or Moosend?
Klaviyo has a free tier; the other does not. Paid plans start at Free for Klaviyo and On request for Moosend.
Does Klaviyo or Moosend run on more platforms?
Klaviyo runs on Web. Moosend runs on Web, API.
Can I use Klaviyo for free?
Yes. Klaviyo has a free tier, so you can try it without paying. Moosend starts at On request.
What is Klaviyo best used for?
Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what Moosend is typically brought in for.
What can Klaviyo do that Moosend cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation. Moosend covers All features at every tier, Automation workflows, Drag-and-drop email builder, Landing pages and forms. Both handle Segmentation, A/B testing.

Answered from the vendors’ own pages

Klaviyo: Is Klaviyo free?

Klaviyo has a free tier covering up to 250 active profiles, 500 email sends per month and $5 of mobile messages per month, with 10,000 Composer credits. Email support on the free tier lasts only the first 60 days.

Source
Moosend: Does Moosend have a free plan?

No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.

Klaviyo: How much does Klaviyo cost?

Klaviyo does not publish a paid rate card on its pricing page. Paid tiers are priced by active profile count and message volume, and a figure is produced through the plan estimator rather than shown as a list price.

Source
Moosend: Are features restricted on the cheapest plan?

No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.

Klaviyo: What counts as an active profile in Klaviyo?

Klaviyo defines active profiles as the contacts eligible to receive marketing, and the free tier is limited to 250 of them. Profile count is the main input to what a paid plan costs.

Source
Moosend: Who owns Moosend?

Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.

Moosend: What are email credits for?

Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.

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