Email Marketing · head to head
Loops vs Moosend
Moosend
Email Marketing
Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021
- From
- On request
- Rated
- -
The short version
- Only Loops has a free tier, so it costs nothing to try first.
- Each has a real cost: Loops free plan limited to 1000 subscribed contacts; Moosend there is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Loops and Moosend actually diverge.
Identical on both: user rating (Not yet rated), category (Email Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Loops
Nothing recorded that Moosend does not also cover.
Only in Moosend
- All features at every tier
- Automation workflows
- Drag-and-drop email builder
- Landing pages and forms
- Segmentation
- SMTP relay
- Credit model
- Ecommerce tracking
What people use each for
The jobs each tool is most often brought in to do.
Loops
- Setting up lifecycle email from onboarding to winbacknot Moosend
- Consolidating product, marketing, and transactional emailsnot Moosend
- Designing email themes picked up automaticallynot Moosend
- Tracking revenue attribution to specific emailsnot Moosend
Moosend
- A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock itnot Loops
- A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs insteadnot Loops
- An agency managing several small client lists that needs automation on every account without per-account tier jumpsnot Loops
- A business moving off Mailchimp purely on cost that still needs landing pages and a working automation buildernot Loops
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Loops
- Free plan limited to 1000 subscribed contacts
- Free plan limited to 4000 sends per month
- Free plan includes Powered by Loops branding footer
- Paid plan pricing not publicly specified, requires using pricing calculator
Moosend
- There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
- Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
- The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
- The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
- Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.
Pricing, plan by plan
Loops
Free- FreeFree
- Up to 1000 subscribed contacts
- Up to 4000 sends per month
- Up to 10 emails per second
Moosend
On request- Pro$9/month
- 500 contacts at this price, scaling with list size
- Unlimited emails
- Automation workflows
- Moosend+$undefined/month
- Pro features plus selected enterprise add-ons
- Configured per customer
- Pricing quoted, not published
- Enterprise$undefined/month
- Dedicated account management and SLA
- Custom reporting and priority support
- Dedicated IP options
- Email credits$350/month
- 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
- No monthly subscription required
- Suited to businesses that send in bursts rather than continuously
Which should you pick?
Choose Moosend if
- You need all features at every tier.
- You work on Web, API.
- You also want automation workflows.
Questions people ask
- Is Loops or Moosend better?
- Neither clearly leads. Loops starts at Free and Moosend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Loops or Moosend?
- Loops has a free tier; the other does not. Paid plans start at Free for Loops and On request for Moosend.
- Does Loops or Moosend run on more platforms?
- Loops runs on Web. Moosend runs on Web, API.
- Can I use Loops for free?
- Yes. Loops has a free tier, so you can try it without paying. Moosend starts at On request.
- What is Loops best used for?
- Loops is most often used for setting up lifecycle email from onboarding to winback, consolidating product, marketing, and transactional emails, designing email themes picked up automatically, tracking revenue attribution to specific emails. Of those, setting up lifecycle email from onboarding to winback and consolidating product, marketing, and transactional emails are not what Moosend is typically brought in for.
- What can Loops do that Moosend cannot?
- Moosend covers All features at every tier, Automation workflows, Drag-and-drop email builder, Landing pages and forms.
Answered from the vendors’ own pages
Loops: Does Loops have a free plan?
Yes, Loops is free to start with no credit card required. The free plan supports up to 1000 subscribed contacts and up to 4000 sends per month, with up to 10 emails per second.
SourceMoosend: Does Moosend have a free plan?
No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.
Loops: What are the limitations of Loops' free plan?
The free plan includes all features but is limited to 1000 subscribed contacts and 4000 sends per month. The free plan displays a Powered by Loops footer in emails.
SourceMoosend: Are features restricted on the cheapest plan?
No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.
Loops: How much do Loops paid plans cost?
Loops paid plans use contact-based pricing, meaning costs scale with the number of subscribed contacts synced to Loops. Exact pricing requires using Loops' pricing calculator based on your subscriber count.
SourceMoosend: Who owns Moosend?
Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.
Moosend: What are email credits for?
Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.
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