Email Marketing · head to head
Loops vs Zoho Campaigns
Zoho Campaigns
Email Marketing
Email marketing tool with a genuine free tier, priced by contact count once paid
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Loops free plan limited to 1000 subscribed contacts; Zoho Campaigns template design quality and out-of-the-box deliverability reputation tools are less polished than specialist platforms such as Klaviyo or Campaign Monitor.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Loops and Zoho Campaigns actually diverge.
| Attribute | Loops | Zoho Campaigns |
|---|---|---|
| Pricing model | freemium | Per month by contact tier once on a paid plan |
Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Loops
Nothing recorded that Zoho Campaigns does not also cover.
Only in Zoho Campaigns
- Drag-and-drop email builder
- Zoho CRM integration
- A/B testing
- Advanced segmentation
- Send time optimisation
- WhatsApp and SMS add-ons
What people use each for
The jobs each tool is most often brought in to do.
Loops
- Setting up lifecycle email from onboarding to winbacknot Zoho Campaigns
- Consolidating product, marketing, and transactional emailsnot Zoho Campaigns
- Designing email themes picked up automaticallynot Zoho Campaigns
- Tracking revenue attribution to specific emailsnot Zoho Campaigns
Zoho Campaigns
- A small business with under 2,000 contacts wanting a genuinely usable free email marketing tool rather than a crippled trialnot Loops
- An existing Zoho CRM or Desk customer wanting email marketing that syncs natively without a third-party connectornot Loops
- A growing list needing to scale from 500 up to 500,000 contacts within one vendor's pricing laddernot Loops
- A team wanting WhatsApp or SMS as an add-on channel alongside email from the same vendornot Loops
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Loops
- Free plan limited to 1000 subscribed contacts
- Free plan limited to 4000 sends per month
- Free plan includes Powered by Loops branding footer
- Paid plan pricing not publicly specified, requires using pricing calculator
Zoho Campaigns
- Template design quality and out-of-the-box deliverability reputation tools are less polished than specialist platforms such as Klaviyo or Campaign Monitor.
- Advanced segmentation and dynamic content are reserved for the Professional tier, so mid-sized lists needing that capability face a real price step up from Standard.
- WhatsApp and SMS are separate paid add-ons rather than included channels, so a genuinely multi-channel campaign costs more than the base email price suggests.
- Its main structural advantage, native Zoho ecosystem integration, does not benefit a buyer using a non-Zoho CRM or helpdesk, who gets no more from Zoho Campaigns than from a specialist alternative.
- Support responsiveness reflects Zoho's broad, lower-touch model across its whole portfolio rather than dedicated email marketing expertise.
Pricing, plan by plan
Loops
Free- FreeFree
- Up to 1000 subscribed contacts
- Up to 4000 sends per month
- Up to 10 emails per second
Zoho Campaigns
Free- Forever FreeFree
- Up to 2,000 contacts
- 6,000 emails per month
- 5 users, basic templates and reporting
- Standard$undefined/month
- Starts at 500 contacts, scales to 100,000
- Unlimited email sends
- A/B testing and priority support
- Professional$undefined/month
- Starts at 500 contacts, scales to 500,000
- Unlimited email sends
- Advanced segmentation, dynamic content, custom roles and webhooks
Which should you pick?
Choose Zoho Campaigns if
- You need drag-and-drop email builder.
- You want to start without paying.
- You also want zoho crm integration.
Questions people ask
- Is Loops or Zoho Campaigns better?
- Neither clearly leads. Loops starts at Free and Zoho Campaigns at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Loops or Zoho Campaigns?
- Loops starts at Free and Zoho Campaigns at Free.
- Does Loops or Zoho Campaigns run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Loops for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Loops best used for?
- Loops is most often used for setting up lifecycle email from onboarding to winback, consolidating product, marketing, and transactional emails, designing email themes picked up automatically, tracking revenue attribution to specific emails. Of those, setting up lifecycle email from onboarding to winback and consolidating product, marketing, and transactional emails are not what Zoho Campaigns is typically brought in for.
- What can Loops do that Zoho Campaigns cannot?
- Zoho Campaigns covers Drag-and-drop email builder, Zoho CRM integration, A/B testing, Advanced segmentation.
Answered from the vendors’ own pages
Loops: Does Loops have a free plan?
Yes, Loops is free to start with no credit card required. The free plan supports up to 1000 subscribed contacts and up to 4000 sends per month, with up to 10 emails per second.
SourceZoho Campaigns: Is the free tier good enough for real use, or just a trial?
It is a real, ongoing free tier for up to 2,000 contacts and 6,000 emails a month, not a time-limited trial.
Loops: What are the limitations of Loops' free plan?
The free plan includes all features but is limited to 1000 subscribed contacts and 4000 sends per month. The free plan displays a Powered by Loops footer in emails.
SourceZoho Campaigns: Does it integrate with non-Zoho CRMs?
Yes via Zapier and other connectors, but the native, no-extra-fee integration advantage is specific to other Zoho products.
Loops: How much do Loops paid plans cost?
Loops paid plans use contact-based pricing, meaning costs scale with the number of subscribed contacts synced to Loops. Exact pricing requires using Loops' pricing calculator based on your subscriber count.
SourceZoho Campaigns: Are WhatsApp and SMS included?
No, they are separately purchased add-ons alongside the email plan.
Related pages
More on Zoho Campaigns
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