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Automotive · head to head

DealerTrack vs Shopmonkey

DealerTrack logo

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
Shopmonkey logo

Shopmonkey

Automotive

The all-in-one auto shop software

From
$215/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; Shopmonkey included user licences are capped at 3 on Basic, 4 on Clever and 5 on Genius, with each extra user costing $20 per month
  • They diverge on capability: DealerTrack covers F&I management, Shopmonkey covers Digital estimates.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which DealerTrack and Shopmonkey actually diverge.

Attributes where DealerTrack and Shopmonkey differ
AttributeDealerTrackShopmonkey
Starting priceOn request$215/month
Pricing modelquotesubscription
PlatformsWeb, Mobile, DesktopWeb, Ios, Android
Founded19902016

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • DMS systems

Only in Shopmonkey

  • Digital estimates
  • Work order management
  • Digital inspections
  • Customer messaging
  • Parts ordering
  • Payment processing
  • Appointment scheduling
  • Parts suppliers

Both cover

  • Reporting & analytics
  • Payment processors
  • SOC2
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Managementnot Shopmonkey
  • Service Schedulingnot Shopmonkey
  • Inventory Managementnot Shopmonkey
  • Sales Operationsnot Shopmonkey
  • Customer Relationshipnot Shopmonkey

Shopmonkey

  • Managing estimates, repair orders and invoicing in an auto repair shopnot DealerTrack
  • Digital vehicle inspections sent to customers by text or emailnot DealerTrack
  • Tracking parts inventory, purchase orders and technician timenot DealerTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Shopmonkey

  • Included user licences are capped at 3 on Basic, 4 on Clever and 5 on Genius, with each extra user costing $20 per month
  • The Basic plan at $239 per month allows only 2 digital vehicle inspection templates; unlimited inspections require Clever
  • Inventory management, purchase orders, time clock tracking and customisable workflow are all excluded from the Basic plan
  • Multi-Shop is custom priced with no published rate and additional user licences on it are call-for-pricing
  • The discounted rates of $215, $359 and $449 per month require annual billing rather than monthly
  • Annual billing saves up to 10%, so the monthly premium is roughly 11% higher

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Shopmonkey

$215/month
  • Basic$239/month
    • 3 user licenses
    • $215/month with annual billing (10% savings)
    • 2-way text and email
  • Clever$399/month
    • 4 user licenses
    • $359/month with annual billing
    • unlimited DVI templates
  • Genius$499/month
    • 5 user licenses
    • $449/month with annual billing
    • coupons manager
  • Multi-Shop$null/custom
    • for franchises and 100+ location operations
    • cross-location reporting
    • standardization

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose Shopmonkey if

  • You need digital estimates.
  • You work on Web, Ios, Android.
  • You also want work order management.
Shopmonkey review

Questions people ask

Is DealerTrack or Shopmonkey better?
Neither clearly leads. DealerTrack starts at On request and Shopmonkey at $215/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or Shopmonkey?
DealerTrack starts at On request and Shopmonkey at $215/month.
Does DealerTrack or Shopmonkey run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. Shopmonkey runs on Web, Ios, Android.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Shopmonkey is typically brought in for.
What can DealerTrack do that Shopmonkey cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Shopmonkey covers Digital estimates, Work order management, Digital inspections, Customer messaging. Both handle Reporting & analytics, Payment processors, SOC2, Data encryption.

Answered from the vendors’ own pages

Shopmonkey: How much does Shopmonkey cost?

Shopmonkey's Basic tier is $239/month ($215/month annually), Clever is $399/month ($359/month annually), Genius is $499/month ($449/month annually), and Multi-Shop requires custom pricing. All prices are in USD with up to 10% savings with annual billing.

Source
Shopmonkey: What features does each Shopmonkey tier include?

Basic includes 3 user licenses, 2-way text and email, and unlimited estimates. Clever adds 4 user licenses and workflow customization. Genius includes 5 user licenses and full platform features including Google Reviews Manager and automated estimate follow-ups.

Source
Shopmonkey: What additional costs does Shopmonkey charge?

Shopmonkey charges $249 upfront plus $10/month per card reader device (available for Basic-Genius tiers). Additional user licenses on Basic cost $20/month each. Payment processing fees and QuickBooks Desktop integration require additional charges.

Source
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