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Automotive · head to head

CDK Global vs DealerTrack

CDK Global logo

CDK Global

Automotive

Drive your dealership forward

From
On request
Rated
-
Full reviewWebsite
DealerTrack logo

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CDK Global no pricing information is published on the website; DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.
  • They diverge on capability: CDK Global covers Dealer Management System, DealerTrack covers Compliance automation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CDK Global and DealerTrack actually diverge.

Attributes where CDK Global and DealerTrack differ
AttributeCDK GlobalDealerTrack
PlatformsWeb, Desktop, ApiWeb, Mobile, Desktop
Founded20141990

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CDK Global

  • Dealer Management System
  • Sales desking
  • Service scheduling
  • Parts inventory
  • Accounting
  • CRM integration
  • Digital retailing
  • OEM systems

Only in DealerTrack

  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics
  • DMS systems

Both cover

  • F&I management
  • Credit bureaus
  • Lender networks
  • Accounting software
  • SOC2
  • Data encryption
  • Role-based access

What people use each for

The jobs each tool is most often brought in to do.

CDK Global

  • Dealership operationsnot DealerTrack
  • Sales managementnot DealerTrack
  • Service departmentnot DealerTrack
  • Parts managementnot DealerTrack
  • Financial reportingnot DealerTrack

DealerTrack

  • Dealership Managementnot CDK Global
  • Service Schedulingnot CDK Global
  • Inventory Managementnot CDK Global
  • Sales Operationsnot CDK Global
  • Customer Relationshipnot CDK Global

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CDK Global

  • No pricing information is published on the website
  • Pricing model is not disclosed; buyers must contact sales directly

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Pricing, plan by plan

CDK Global

On request
  • Drive$undefined/month
    • Core DMS functionality
    • Sales & F&I
    • Service & parts
  • Drive+$undefined/month
    • Everything in Drive
    • Advanced CRM
    • Digital retailing
  • Enterprise$undefined/month
    • Everything in Drive+
    • Custom integrations
    • Dedicated support

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Which should you pick?

Choose CDK Global if

  • You need dealer management system.
  • You work on Web, Desktop, Api.
  • You also want sales desking.
CDK Global review

Choose DealerTrack if

  • You need compliance automation.
  • You work on Web, Mobile, Desktop.
  • You also want document templates.
DealerTrack review

Questions people ask

Is CDK Global or DealerTrack better?
Neither clearly leads. CDK Global starts at On request and DealerTrack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CDK Global or DealerTrack?
CDK Global starts at On request and DealerTrack at On request.
Does CDK Global or DealerTrack run on more platforms?
CDK Global runs on Web, Desktop, Api. DealerTrack runs on Web, Mobile, Desktop.
What is CDK Global best used for?
CDK Global is most often used for dealership operations, sales management, service department, parts management. Of those, dealership operations and sales management are not what DealerTrack is typically brought in for.
What can CDK Global do that DealerTrack cannot?
CDK Global covers Dealer Management System, Sales desking, Service scheduling, Parts inventory. DealerTrack covers Compliance automation, Document templates, Customer portal, Lender integration. Both handle F&I management, Credit bureaus, Lender networks, Accounting software.

Answered from the vendors’ own pages

CDK Global: How much does CDK Global cost?

CDK Global does not publish pricing on its website. The vendor requires customers to contact their sales team directly at 833.620.2129 or through their contact form to obtain quotes.

Source
CDK Global: What is CDK Global's pricing model?

The pricing model is not disclosed. CDK Global directs all pricing inquiries to their sales team, suggesting a custom quote or negotiated pricing structure.

Source
CDK Global: Is there a free trial available?

No information about free trials is provided on CDK Global's website.

Source
CDK Global: Who should I contact for pricing information?

Contact CDK Global's sales team at 833.620.2129 or 847.397.1700, or visit their Contact Us page to request pricing information.

Source
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