Softwr

Automotive · head to head

DealerTrack vs Digital Air Strike

DealerTrack logo

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
Digital Air Strike logo

Digital Air Strike

Automotive

Multi-channel marketing for automotive dealerships

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; Digital Air Strike no transparent pricing; sales team contact required
  • They diverge on capability: DealerTrack covers F&I management, Digital Air Strike covers Email marketing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which DealerTrack and Digital Air Strike actually diverge.

Attributes where DealerTrack and Digital Air Strike differ
AttributeDealerTrackDigital Air Strike
Starting priceOn request$500/month
PlatformsWeb, Mobile, DesktopWeb, Mobile, Api
Founded19902008

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in Digital Air Strike

  • Email marketing
  • SMS campaigns
  • Social media marketing
  • Display advertising
  • Local search optimization
  • Customer analytics
  • Lead management
  • Campaign automation

Both cover

  • DMS systems
  • Payment processors
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Managementnot Digital Air Strike
  • Service Schedulingnot Digital Air Strike
  • Inventory Managementnot Digital Air Strike
  • Sales Operationsnot Digital Air Strike
  • Customer Relationshipnot Digital Air Strike

Digital Air Strike

  • Digital advertising for car dealerships across Google, Facebook and Instagramnot DealerTrack
  • AI chat and lead response on dealer websites and by textnot DealerTrack
  • Online reputation and review managementnot DealerTrack
  • Vehicle detail page merchandising and Google Vehicle Adsnot DealerTrack
  • Retention marketing to service and trade-in customersnot DealerTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Digital Air Strike

  • No transparent pricing; sales team contact required
  • No specific ROI metrics or performance guarantees published
  • No public customer support SLA or implementation timeline disclosed
  • Technical requirements and system compatibility details absent

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Digital Air Strike

$500/month
  • Basic$500/month
    • Email marketing
    • SMS campaigns
    • Basic analytics
  • Professional$1500/month
    • Everything in Basic
    • Social media marketing
    • Display advertising
  • Enterprise$undefined/month
    • Everything in Professional
    • Advanced targeting
    • Custom integrations

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose Digital Air Strike if

  • You need email marketing.
  • You work on Web, Mobile, Api.
  • You also want sms campaigns.
Digital Air Strike review

Questions people ask

Is DealerTrack or Digital Air Strike better?
Neither clearly leads. DealerTrack starts at On request and Digital Air Strike at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or Digital Air Strike?
DealerTrack starts at On request and Digital Air Strike at $500/month.
Does DealerTrack or Digital Air Strike run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. Digital Air Strike runs on Web, Mobile, Api.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Digital Air Strike is typically brought in for.
What can DealerTrack do that Digital Air Strike cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Digital Air Strike covers Email marketing, SMS campaigns, Social media marketing, Display advertising. Both handle DMS systems, Payment processors, Data encryption.

Answered from the vendors’ own pages

Digital Air Strike: How much does Digital Air Strike cost?

Specific pricing is not available on the website. Digital Air Strike directs prospects to request a demo or contact sales at 1-888-713-8958 for pricing information.

Source
Digital Air Strike: What problems does Digital Air Strike solve?

The platform addresses lead conversion, channel performance tracking, website conversion optimization, search visibility, service department revenue, and customer data monetization through AI and automation.

Source
Share

Related pages

More on DealerTrack

More on Digital Air Strike

Keep looking

Other head to heads