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Automotive · head to head

Reynolds and Reynolds vs Shopmonkey

Reynolds and Reynolds logo

Reynolds and Reynolds

Automotive

Your dealership. Your way.

From
On request
Rated
-
Full reviewWebsite
Shopmonkey logo

Shopmonkey

Automotive

The all-in-one auto shop software

From
$215/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Reynolds and Reynolds pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales; Shopmonkey included user licences are capped at 3 on Basic, 4 on Clever and 5 on Genius, with each extra user costing $20 per month
  • They diverge on capability: Reynolds and Reynolds covers ERA-IGNITE DMS, Shopmonkey covers Digital estimates.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Reynolds and Reynolds and Shopmonkey actually diverge.

Attributes where Reynolds and Reynolds and Shopmonkey differ
AttributeReynolds and ReynoldsShopmonkey
Starting priceOn request$215/month
Pricing modelquotesubscription
PlatformsWeb, Desktop, MobileWeb, Ios, Android
Founded18662016

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Reynolds and Reynolds

  • ERA-IGNITE DMS
  • docuPAD F&I
  • Sales management
  • Service scheduling
  • Parts management
  • Accounting suite
  • Customer management
  • Inventory control

Only in Shopmonkey

  • Digital estimates
  • Work order management
  • Digital inspections
  • Customer messaging
  • Parts ordering
  • Payment processing
  • Appointment scheduling
  • Reporting & analytics

Both cover

  • Marketing tools
  • SOC2
  • PCI DSS

What people use each for

The jobs each tool is most often brought in to do.

Reynolds and Reynolds

  • Auto dealerships running a dealer management system across sales, finance and insurance, and servicenot Shopmonkey

Shopmonkey

  • Managing estimates, repair orders and invoicing in an auto repair shopnot Reynolds and Reynolds
  • Digital vehicle inspections sent to customers by text or emailnot Reynolds and Reynolds
  • Tracking parts inventory, purchase orders and technician timenot Reynolds and Reynolds

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Reynolds and Reynolds

  • Pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales

Shopmonkey

  • Included user licences are capped at 3 on Basic, 4 on Clever and 5 on Genius, with each extra user costing $20 per month
  • The Basic plan at $239 per month allows only 2 digital vehicle inspection templates; unlimited inspections require Clever
  • Inventory management, purchase orders, time clock tracking and customisable workflow are all excluded from the Basic plan
  • Multi-Shop is custom priced with no published rate and additional user licences on it are call-for-pricing
  • The discounted rates of $215, $359 and $449 per month require annual billing rather than monthly
  • Annual billing saves up to 10%, so the monthly premium is roughly 11% higher

Pricing, plan by plan

Reynolds and Reynolds

On request
  • ERA-IGNITE$undefined/month
    • Core DMS
    • Sales & desking
    • Service & parts
  • ERA-IGNITE Plus$undefined/month
    • Everything in ERA-IGNITE
    • Advanced CRM
    • Digital solutions
  • Enterprise Solutions$undefined/month
    • Full platform access
    • Custom integrations
    • Dedicated account team

Shopmonkey

$215/month
  • Basic$239/month
    • 3 user licenses
    • $215/month with annual billing (10% savings)
    • 2-way text and email
  • Clever$399/month
    • 4 user licenses
    • $359/month with annual billing
    • unlimited DVI templates
  • Genius$499/month
    • 5 user licenses
    • $449/month with annual billing
    • coupons manager
  • Multi-Shop$null/custom
    • for franchises and 100+ location operations
    • cross-location reporting
    • standardization

Which should you pick?

Choose Reynolds and Reynolds if

  • You need era-ignite dms.
  • You work on Web, Desktop, Mobile.
  • You also want docupad f&i.
Reynolds and Reynolds review

Choose Shopmonkey if

  • You need digital estimates.
  • You work on Web, Ios, Android.
  • You also want work order management.
Shopmonkey review

Questions people ask

Is Reynolds and Reynolds or Shopmonkey better?
Neither clearly leads. Reynolds and Reynolds starts at On request and Shopmonkey at $215/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Reynolds and Reynolds or Shopmonkey?
Reynolds and Reynolds starts at On request and Shopmonkey at $215/month.
Does Reynolds and Reynolds or Shopmonkey run on more platforms?
Reynolds and Reynolds runs on Web, Desktop, Mobile. Shopmonkey runs on Web, Ios, Android.
What is Reynolds and Reynolds best used for?
Reynolds and Reynolds is most often used for auto dealerships running a dealer management system across sales, finance and insurance, and service. Of those, auto dealerships running a dealer management system across sales, finance and insurance, and service is not what Shopmonkey is typically brought in for.
What can Reynolds and Reynolds do that Shopmonkey cannot?
Reynolds and Reynolds covers ERA-IGNITE DMS, docuPAD F&I, Sales management, Service scheduling. Shopmonkey covers Digital estimates, Work order management, Digital inspections, Customer messaging. Both handle Marketing tools, SOC2, PCI DSS.

Answered from the vendors’ own pages

Shopmonkey: How much does Shopmonkey cost?

Shopmonkey's Basic tier is $239/month ($215/month annually), Clever is $399/month ($359/month annually), Genius is $499/month ($449/month annually), and Multi-Shop requires custom pricing. All prices are in USD with up to 10% savings with annual billing.

Source
Shopmonkey: What features does each Shopmonkey tier include?

Basic includes 3 user licenses, 2-way text and email, and unlimited estimates. Clever adds 4 user licenses and workflow customization. Genius includes 5 user licenses and full platform features including Google Reviews Manager and automated estimate follow-ups.

Source
Shopmonkey: What additional costs does Shopmonkey charge?

Shopmonkey charges $249 upfront plus $10/month per card reader device (available for Basic-Genius tiers). Additional user licenses on Basic cost $20/month each. Payment processing fees and QuickBooks Desktop integration require additional charges.

Source
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