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Software · head to head

DealerTrack vs Tekion

D

DealerTrack

Software

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
Tekion logo

Tekion

Software

The future of automotive retail

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; Tekion the Internet Archive's capture of Tekion's homepage on 22 January 2021 stated the platform carries a 30-day cancellation notice rather than a long-term contract lock-in, and charges zero integration fees to OEM and ecosystem partners; no price figure was published, only 'Request Demo'.
  • They diverge on capability: DealerTrack covers F&I management, Tekion covers Cloud-native DMS.

Where they differ

Only the attributes on which DealerTrack and Tekion actually diverge.

Attributes where DealerTrack and Tekion differ
AttributeDealerTrackTekion
PlatformsWeb, Mobile, DesktopWeb, Ios, Android, Api
Founded19902016

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in Tekion

  • Cloud-native DMS
  • Digital retail
  • AI-powered CRM
  • Service scheduling
  • Parts management
  • Accounting suite
  • Real-time analytics
  • Mobile-first design

Both cover

  • Credit bureaus
  • SOC2
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Managementnot Tekion
  • Service Schedulingnot Tekion
  • Inventory Managementnot Tekion
  • Sales Operationsnot Tekion
  • Customer Relationshipnot Tekion

Tekion

  • DMS modernizationnot DealerTrack
  • Digital transformationnot DealerTrack
  • Multi-store operationsnot DealerTrack
  • Customer experiencenot DealerTrack
  • Data analyticsnot DealerTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Tekion

  • The Internet Archive's capture of Tekion's homepage on 22 January 2021 stated the platform carries a 30-day cancellation notice rather than a long-term contract lock-in, and charges zero integration fees to OEM and ecosystem partners; no price figure was published, only 'Request Demo'.

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Tekion

On request
  • DMS Core$undefined/month
    • Sales & F&I
    • Service & parts
    • Accounting
  • Retail Cloud$undefined/month
    • Full DMS
    • Digital retail
    • Advanced CRM
  • Enterprise$undefined/month
    • Everything included
    • Custom integrations
    • Dedicated success team

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose Tekion if

  • You need cloud-native dms.
  • You work on Web, Ios, Android, Api.
  • You also want digital retail.
Tekion review

Questions people ask

Is DealerTrack or Tekion better?
Neither clearly leads. DealerTrack starts at On request and Tekion at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or Tekion?
DealerTrack starts at On request and Tekion at On request.
Does DealerTrack or Tekion run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. Tekion runs on Web, Ios, Android, Api.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Tekion is typically brought in for.
What can DealerTrack do that Tekion cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Tekion covers Cloud-native DMS, Digital retail, AI-powered CRM, Service scheduling. Both handle Credit bureaus, SOC2, Data encryption.
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