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Software · head to head

Carvana vs DealerTrack

Carvana logo

Carvana

Software

The new way to buy and sell cars

From
On request
Rated
-
Full reviewWebsite
D

DealerTrack

Software

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Carvana as archived in December 2019, Carvana limits its money-back guarantee to a 7-day return window rather than offering open-ended returns, after which a purchased vehicle cannot be exchanged or refunded.; DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.
  • They diverge on capability: Carvana covers Online marketplace, DealerTrack covers F&I management.

Where they differ

Only the attributes on which Carvana and DealerTrack actually diverge.

Attributes where Carvana and DealerTrack differ
AttributeCarvanaDealerTrack
Pricing modeltransactionquote
PlatformsWeb, Mobile, AppWeb, Mobile, Desktop
Founded20121990

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Carvana

  • Online marketplace
  • Vehicle listing
  • Instant appraisal
  • Financing options
  • Home delivery
  • 7-day return policy
  • Transparent pricing
  • Trade-in service

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Both cover

  • Payment processors

What people use each for

The jobs each tool is most often brought in to do.

Carvana

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

DealerTrack

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Carvana

  • As archived in December 2019, Carvana limits its money-back guarantee to a 7-day return window rather than offering open-ended returns, after which a purchased vehicle cannot be exchanged or refunded.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Pricing, plan by plan

Carvana

On request
  • Buyer StandardFree
    • Free vehicle listings
    • Search and filter
    • Saved vehicles
  • Seller Service$undefined/transaction
    • Free valuation
    • Quick appraisal
    • Immediate cash offer

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Which should you pick?

Choose Carvana if

  • You need online marketplace.
  • You work on Web, Mobile, App.
  • You also want vehicle listing.
Carvana review

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Questions people ask

Is Carvana or DealerTrack better?
Neither clearly leads. Carvana starts at On request and DealerTrack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Carvana or DealerTrack?
Carvana starts at On request and DealerTrack at On request.
Does Carvana or DealerTrack run on more platforms?
Carvana runs on Web, Mobile, App. DealerTrack runs on Web, Mobile, Desktop.
What is Carvana best used for?
Carvana is most often used for dealership management, service scheduling, inventory management, sales operations.
What can Carvana do that DealerTrack cannot?
Carvana covers Online marketplace, Vehicle listing, Instant appraisal, Financing options. DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Both handle Payment processors.
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Related pages

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