DealerTrack vs Kelley Blue Book

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

What people use each for

The jobs each tool is most often brought in to do.

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pricing, plan by plan

Which should you pick?

Questions people ask

Is DealerTrack or Kelley Blue Book better?

Neither clearly leads. DealerTrack starts at On request and Kelley Blue Book at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, DealerTrack or Kelley Blue Book?

Kelley Blue Book has a free tier; the other does not. Paid plans start at On request for DealerTrack and Free for Kelley Blue Book.

Does DealerTrack or Kelley Blue Book run on more platforms?

DealerTrack runs on Web, Mobile, Desktop. Kelley Blue Book runs on Web, Mobile, App.

Can I use Kelley Blue Book for free?

Yes. Kelley Blue Book has a free tier, so you can try it without paying. DealerTrack starts at On request.

What is DealerTrack best used for?

DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations.

What can DealerTrack do that Kelley Blue Book cannot?

DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Kelley Blue Book covers Vehicle valuations, Market pricing, Trade-in values, Market trends. Both handle DMS systems, Accounting software.