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Automotive · head to head

DealerTrack vs Reynolds and Reynolds

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DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
Reynolds and Reynolds logo

Reynolds and Reynolds

Automotive

Your dealership. Your way.

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; Reynolds and Reynolds pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales
  • They diverge on capability: DealerTrack covers F&I management, Reynolds and Reynolds covers ERA-IGNITE DMS.

Where they differ

Only the attributes on which DealerTrack and Reynolds and Reynolds actually diverge.

Attributes where DealerTrack and Reynolds and Reynolds differ
AttributeDealerTrackReynolds and Reynolds
PlatformsWeb, Mobile, DesktopWeb, Desktop, Mobile
Founded19901866

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in Reynolds and Reynolds

  • ERA-IGNITE DMS
  • docuPAD F&I
  • Sales management
  • Service scheduling
  • Parts management
  • Accounting suite
  • Customer management
  • Inventory control

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Managementnot Reynolds and Reynolds
  • Service Schedulingnot Reynolds and Reynolds
  • Inventory Managementnot Reynolds and Reynolds
  • Sales Operationsnot Reynolds and Reynolds
  • Customer Relationshipnot Reynolds and Reynolds

Reynolds and Reynolds

  • Auto dealerships running a dealer management system across sales, finance and insurance, and servicenot DealerTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Reynolds and Reynolds

  • Pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Reynolds and Reynolds

On request
  • ERA-IGNITE$undefined/month
    • Core DMS
    • Sales & desking
    • Service & parts
  • ERA-IGNITE Plus$undefined/month
    • Everything in ERA-IGNITE
    • Advanced CRM
    • Digital solutions
  • Enterprise Solutions$undefined/month
    • Full platform access
    • Custom integrations
    • Dedicated account team

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose Reynolds and Reynolds if

  • You need era-ignite dms.
  • You work on Web, Desktop, Mobile.
  • You also want docupad f&i.
Reynolds and Reynolds review

Questions people ask

Is DealerTrack or Reynolds and Reynolds better?
Neither clearly leads. DealerTrack starts at On request and Reynolds and Reynolds at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or Reynolds and Reynolds?
DealerTrack starts at On request and Reynolds and Reynolds at On request.
Does DealerTrack or Reynolds and Reynolds run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. Reynolds and Reynolds runs on Web, Desktop, Mobile.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Reynolds and Reynolds is typically brought in for.
What can DealerTrack do that Reynolds and Reynolds cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Reynolds and Reynolds covers ERA-IGNITE DMS, docuPAD F&I, Sales management, Service scheduling. Both handle SOC2.
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