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Automotive · head to head

DealerTrack vs Edmunds

D

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
Edmunds logo

Edmunds

Automotive

Car research, reviews, and pricing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Edmunds has a free tier, so it costs nothing to try first.
  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; Edmunds edmunds' Dealership API terms of use limit cached API content to 30 days, after which it must be purged, and forbid copying, storing or archiving content beyond that window, per the vendor's own developer terms.
  • They diverge on capability: DealerTrack covers F&I management, Edmunds covers Vehicle reviews.

Where they differ

Only the attributes on which DealerTrack and Edmunds actually diverge.

Attributes where DealerTrack and Edmunds differ
AttributeDealerTrackEdmunds
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, Mobile, DesktopWeb, Mobile, App
CategoryAutomotiveUnknown
Founded19901966

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in Edmunds

  • Vehicle reviews
  • Pricing tools
  • Comparisons
  • Expert ratings
  • Buyer guides
  • Dealer locator
  • Lease calculators
  • True Market Value pricing

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Edmunds

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Edmunds

  • Edmunds' Dealership API terms of use limit cached API content to 30 days, after which it must be purged, and forbid copying, storing or archiving content beyond that window, per the vendor's own developer terms.

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Edmunds

Free
  • FreeFree
    • Vehicle comparisons
    • Expert reviews
    • Price estimates
  • Premium Dealer$399/month
    • Lead generation
    • Dealer profile
    • Customer reviews
  • Enterprise$999/month
    • Everything in Premium
    • Custom integration
    • API access

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose Edmunds if

  • You need vehicle reviews.
  • You want to start without paying.
  • You work on Web, Mobile, App.
  • You also want pricing tools.
Edmunds review

Questions people ask

Is DealerTrack or Edmunds better?
Neither clearly leads. DealerTrack starts at On request and Edmunds at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or Edmunds?
Edmunds has a free tier; the other does not. Paid plans start at On request for DealerTrack and Free for Edmunds.
Does DealerTrack or Edmunds run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. Edmunds runs on Web, Mobile, App.
Can I use Edmunds for free?
Yes. Edmunds has a free tier, so you can try it without paying. DealerTrack starts at On request.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations.
What can DealerTrack do that Edmunds cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Edmunds covers Vehicle reviews, Pricing tools, Comparisons, Expert ratings.
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