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Automotive · head to head

DealerTrack vs vAuto

DealerTrack logo

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
vAuto logo

vAuto

Automotive

The science of pricing vehicles

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; vAuto pricing is not published for inventory management tools; the site directs buyers to request a demo or call for a quote
  • They diverge on capability: DealerTrack covers F&I management, vAuto covers Live market pricing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which DealerTrack and vAuto actually diverge.

Attributes where DealerTrack and vAuto differ
AttributeDealerTrackvAuto
Pricing modelquotesubscription
PlatformsWeb, Mobile, DesktopWeb, Mobile
Founded19902005

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in vAuto

  • Live market pricing
  • Inventory management
  • Stocking recommendations
  • Pricing optimization
  • Days-to-sell tracking
  • Profit analysis
  • Auction sourcing
  • Reconditioning tracking

Both cover

  • DMS systems
  • SOC2
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Managementnot vAuto
  • Service Schedulingnot vAuto
  • Inventory Managementnot vAuto
  • Sales Operationsnot vAuto
  • Customer Relationshipnot vAuto

vAuto

  • Auto dealers pricing and managing used-vehicle inventory across a dealer groupnot DealerTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

vAuto

  • Pricing is not published for inventory management tools; the site directs buyers to request a demo or call for a quote

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

vAuto

On request
  • Provision$undefined/month
    • Live market data
    • Pricing guidance
    • Inventory analytics
  • Stockwave$undefined/month
    • Auction sourcing
    • Profit predictions
    • Run lists
  • Complete Suite$undefined/month
    • Provision
    • Stockwave
    • iRecon

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose vAuto if

  • You need live market pricing.
  • You work on Web, Mobile.
  • You also want inventory management.
vAuto review

Questions people ask

Is DealerTrack or vAuto better?
Neither clearly leads. DealerTrack starts at On request and vAuto at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or vAuto?
DealerTrack starts at On request and vAuto at On request.
Does DealerTrack or vAuto run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. vAuto runs on Web, Mobile.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what vAuto is typically brought in for.
What can DealerTrack do that vAuto cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. vAuto covers Live market pricing, Inventory management, Stocking recommendations, Pricing optimization. Both handle DMS systems, SOC2, Data encryption.

Answered from the vendors’ own pages

vAuto: How do I get pricing for vAuto's products?

vAuto does not publish pricing on their website. You must contact their sales team by calling 877-828-8614, submitting a demo request, or using the guided demo option to discuss costs.

Source
vAuto: What products does vAuto offer?

vAuto provides ProfitTime GPS, Provision, Conquest, Stockwave, iRecon, and Intelligent Promotion tools for used and new vehicle inventory management and merchandising.

Source
vAuto: Can I try vAuto before purchasing?

vAuto offers Request a Demo and Guided Demo options to prospective customers but does not list a free trial period. Contact their sales team for trial availability.

Source
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