Software · head to head
DealerSocket vs DealerTrack
The short version
- Each has a real cost: DealerSocket pricing is not published for any of its CRM, inventory, or DMS products; buyers must speak with a sales rep for a quote; DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.
- They diverge on capability: DealerSocket covers Customer CRM, DealerTrack covers F&I management.
Where they differ
Only the attributes on which DealerSocket and DealerTrack actually diverge.
| Attribute | DealerSocket | DealerTrack |
|---|---|---|
| Platforms | Web, Ios, Android, Api | Web, Mobile, Desktop |
| Founded | 2001 | 1990 |
Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in DealerSocket
- Customer CRM
- Lead management
- Inventory management
- Desking tools
- Marketing automation
- Digital retail
- Analytics dashboard
- Mobile app
Only in DealerTrack
- F&I management
- Compliance automation
- Document templates
- Customer portal
- Lender integration
- Warranty management
- Product solutions
- Reporting & analytics
Both cover
- Credit bureaus
- SOC2
- Data encryption
- Role-based access
- Audit logging
What people use each for
The jobs each tool is most often brought in to do.
DealerSocket
- Auto dealerships managing CRM, inventory pricing, and lead workflows across a suite of dealership productsnot DealerTrack
DealerTrack
- Dealership Managementnot DealerSocket
- Service Schedulingnot DealerSocket
- Inventory Managementnot DealerSocket
- Sales Operationsnot DealerSocket
- Customer Relationshipnot DealerSocket
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
DealerSocket
- Pricing is not published for any of its CRM, inventory, or DMS products; buyers must speak with a sales rep for a quote
DealerTrack
- Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.
Pricing, plan by plan
DealerSocket
On request- CRM$undefined/month
- Lead management
- Sales desking
- Activity tracking
- Inventory+$undefined/month
- Inventory management
- Pricing tools
- Photo management
- Complete Platform$undefined/month
- Full CRM
- Inventory+
- Digital retail
DealerTrack
On request- Standard$undefined/month
- F&I management
- Compliance tools
- Document automation
- Professional$undefined/month
- Everything in Standard
- Advanced compliance
- Custom workflows
- Enterprise$undefined/month
- Everything in Professional
- Multi-location support
- API access
Which should you pick?
Choose DealerSocket if
- You need customer crm.
- You work on Web, Ios, Android, Api.
- You also want lead management.
Choose DealerTrack if
- You need f&i management.
- You work on Web, Mobile, Desktop.
- You also want compliance automation.
Questions people ask
- Is DealerSocket or DealerTrack better?
- Neither clearly leads. DealerSocket starts at On request and DealerTrack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, DealerSocket or DealerTrack?
- DealerSocket starts at On request and DealerTrack at On request.
- Does DealerSocket or DealerTrack run on more platforms?
- DealerSocket runs on Web, Ios, Android, Api. DealerTrack runs on Web, Mobile, Desktop.
- What is DealerSocket best used for?
- DealerSocket is most often used for auto dealerships managing crm, inventory pricing, and lead workflows across a suite of dealership products. Of those, auto dealerships managing crm, inventory pricing, and lead workflows across a suite of dealership products is not what DealerTrack is typically brought in for.
- What can DealerSocket do that DealerTrack cannot?
- DealerSocket covers Customer CRM, Lead management, Inventory management, Desking tools. DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Both handle Credit bureaus, SOC2, Data encryption, Role-based access.