Software · head to head
CarNow vs DealerTrack
The short version
- Each has a real cost: CarNow pricing is not published on the site; the vendor requires contacting sales by phone or email for a quote; DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.
- They diverge on capability: CarNow covers Lease processing, DealerTrack covers F&I management.
Where they differ
Only the attributes on which CarNow and DealerTrack actually diverge.
| Attribute | CarNow | DealerTrack |
|---|---|---|
| Starting price | $800/month | On request |
| Pricing model | subscription | quote |
| Platforms | Web, Mobile, Api | Web, Mobile, Desktop |
| Founded | 2015 | 1990 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in CarNow
- Lease processing
- Document automation
- Compliance management
- Lease tracking
- Payment processing
- Warranty integration
- Fleet management
- CRM systems
Only in DealerTrack
- F&I management
- Compliance automation
- Document templates
- Lender integration
- Warranty management
- Product solutions
- Reporting & analytics
- Compliance databases
Both cover
- Customer portal
- DMS systems
- Lender networks
- Insurance carriers
- Payment processors
- Accounting software
- Vehicle data services
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
CarNow
- Auto dealerships managing digital retailing, leasing compliance, and online-to-in-store customer handoffnot DealerTrack
DealerTrack
- Dealership Managementnot CarNow
- Service Schedulingnot CarNow
- Inventory Managementnot CarNow
- Sales Operationsnot CarNow
- Customer Relationshipnot CarNow
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
CarNow
- Pricing is not published on the site; the vendor requires contacting sales by phone or email for a quote
DealerTrack
- Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.
Pricing, plan by plan
CarNow
$800/month- Starter$800/month
- Lease processing
- Document automation
- Basic compliance
- Professional$1800/month
- Everything in Starter
- Advanced compliance
- Multi-location support
- Enterprise$undefined/month
- Everything in Professional
- Custom integrations
- Advanced reporting
DealerTrack
On request- Standard$undefined/month
- F&I management
- Compliance tools
- Document automation
- Professional$undefined/month
- Everything in Standard
- Advanced compliance
- Custom workflows
- Enterprise$undefined/month
- Everything in Professional
- Multi-location support
- API access
Which should you pick?
Choose CarNow if
- You need lease processing.
- You work on Web, Mobile, Api.
- You also want document automation.
Choose DealerTrack if
- You need f&i management.
- You work on Web, Mobile, Desktop.
- You also want compliance automation.
Questions people ask
- Is CarNow or DealerTrack better?
- Neither clearly leads. CarNow starts at $800/month and DealerTrack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, CarNow or DealerTrack?
- CarNow starts at $800/month and DealerTrack at On request.
- Does CarNow or DealerTrack run on more platforms?
- CarNow runs on Web, Mobile, Api. DealerTrack runs on Web, Mobile, Desktop.
- What is CarNow best used for?
- CarNow is most often used for auto dealerships managing digital retailing, leasing compliance, and online-to-in-store customer handoff. Of those, auto dealerships managing digital retailing, leasing compliance, and online-to-in-store customer handoff is not what DealerTrack is typically brought in for.
- What can CarNow do that DealerTrack cannot?
- CarNow covers Lease processing, Document automation, Compliance management, Lease tracking. DealerTrack covers F&I management, Compliance automation, Document templates, Lender integration. Both handle Customer portal, DMS systems, Lender networks, Insurance carriers.