Softwr

Automotive · head to head

CarNow vs DealerTrack

CarNow logo

CarNow

Automotive

Modern vehicle leasing solutions

From
$800/month
Rated
-
Full reviewWebsite
DealerTrack logo

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CarNow no pricing information disclosed on website; DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.
  • They diverge on capability: CarNow covers Lease processing, DealerTrack covers F&I management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CarNow and DealerTrack actually diverge.

Attributes where CarNow and DealerTrack differ
AttributeCarNowDealerTrack
Starting price$800/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Mobile, ApiWeb, Mobile, Desktop
Founded20151990

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CarNow

  • Lease processing
  • Document automation
  • Compliance management
  • Lease tracking
  • Payment processing
  • Warranty integration
  • Fleet management
  • CRM systems

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics
  • Compliance databases

Both cover

  • Customer portal
  • DMS systems
  • Lender networks
  • Insurance carriers
  • Payment processors
  • Accounting software
  • Vehicle data services
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

CarNow

  • Automotive dealership managementnot DealerTrack
  • Car inventory and sales automationnot DealerTrack

DealerTrack

  • Dealership Managementnot CarNow
  • Service Schedulingnot CarNow
  • Inventory Managementnot CarNow
  • Sales Operationsnot CarNow
  • Customer Relationshipnot CarNow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CarNow

  • No pricing information disclosed on website
  • Vendor directs customers to book demo or contact support for pricing
  • Consultative sales approach suggests custom pricing based on dealership needs

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Pricing, plan by plan

CarNow

$800/month
  • Starter$800/month
    • Lease processing
    • Document automation
    • Basic compliance
  • Professional$1800/month
    • Everything in Starter
    • Advanced compliance
    • Multi-location support
  • Enterprise$undefined/month
    • Everything in Professional
    • Custom integrations
    • Advanced reporting

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Which should you pick?

Choose CarNow if

  • You need lease processing.
  • You work on Web, Mobile, Api.
  • You also want document automation.
CarNow review

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Questions people ask

Is CarNow or DealerTrack better?
Neither clearly leads. CarNow starts at $800/month and DealerTrack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CarNow or DealerTrack?
CarNow starts at $800/month and DealerTrack at On request.
Does CarNow or DealerTrack run on more platforms?
CarNow runs on Web, Mobile, Api. DealerTrack runs on Web, Mobile, Desktop.
What is CarNow best used for?
CarNow is most often used for automotive dealership management, car inventory and sales automation. Of those, automotive dealership management and car inventory and sales automation are not what DealerTrack is typically brought in for.
What can CarNow do that DealerTrack cannot?
CarNow covers Lease processing, Document automation, Compliance management, Lease tracking. DealerTrack covers F&I management, Compliance automation, Document templates, Lender integration. Both handle Customer portal, DMS systems, Lender networks, Insurance carriers.

Answered from the vendors’ own pages

CarNow: How much does CarNow cost?

CarNow does not publish pricing on its website. To receive pricing information, you must book a demo or contact support at 877-882-5353 or [email protected].

Source
CarNow: Does CarNow offer different pricing tiers?

CarNow's pricing model is not publicly disclosed, but the vendor's consultative approach suggests pricing is customized based on individual dealership size, location, and specific requirements.

Source
CarNow: Can I request a free trial of CarNow?

CarNow encourages booking a demo to see the platform in action, but trial terms and conditions are not specified on the public website.

Source
Share

Related pages

More on CarNow

More on DealerTrack

Keep looking

Other head to heads