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DealerTrack

Elevate your dealership operations

As of 30 August 2026, DealerTrack's pricing is not published; the vendor quotes on request. DealerTrack by Cox Automotive is a comprehensive F&I solution that helps automotive dealerships streamline operations, improve profitability, and enhance custom. Softwr lists it under Automotive. DealerTrack is made by Cox Automotive Inc., launched in 1990, available on Web, iOS, Android, Windows.

Overview

What DealerTrack does

DealerTrack by Cox Automotive is a comprehensive F&I solution that helps automotive dealerships streamline operations, improve profitability, and enhance customer experience. It provides integrated tools for F&I management, compliance, and customer documentation.

What people use it for

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about DealerTrack.

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Cross-shopped

What people choose instead of DealerTrack

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What DealerTrack costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Standard

On request

  • F&I management
  • Compliance tools
  • Document automation
  • Basic reporting

Professional

On request

  • Everything in Standard
  • Advanced compliance
  • Custom workflows
  • Enhanced analytics

Enterprise

On request

  • Everything in Professional
  • Multi-location support
  • API access
  • Dedicated support

Capabilities

Features

  • F&I management

  • Compliance automation

  • Document templates

  • Customer portal

  • Lender integration

  • Warranty management

  • Product solutions

  • Reporting & analytics

  • DMS systems

    Integration with DMS systems

  • Lender networks

    Integration with Lender networks

  • Compliance databases

    Integration with Compliance databases

  • Payment processors

    Integration with Payment processors

Behind it

Who makes DealerTrack

Company
Cox Automotive Inc.
Based in
Atlanta, GA
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Softwr does not host reviews and shows no star rating for DealerTrack, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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