Softwr

Automotive · head to head

DealerTrack vs Mitchell 1

DealerTrack logo

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
Mitchell 1 logo

Mitchell 1

Automotive

Repair information for the professional

From
$189/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; Mitchell 1 the initial subscription term is 12 or 24 months and the subscription cannot be cancelled by the customer during that initial period
  • They diverge on capability: DealerTrack covers F&I management, Mitchell 1 covers ProDemand repair info.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which DealerTrack and Mitchell 1 actually diverge.

Attributes where DealerTrack and Mitchell 1 differ
AttributeDealerTrackMitchell 1
Starting priceOn request$189/month
Pricing modelquotesubscription
PlatformsWeb, Mobile, DesktopWeb, Desktop, Mobile, Tablet
Founded19901918

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in Mitchell 1

  • ProDemand repair info
  • Wiring diagrams
  • TSB database
  • Recall information
  • Labor times
  • Parts ordering
  • Shop management
  • Customer management

Both cover

  • Accounting software
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Managementnot Mitchell 1
  • Service Schedulingnot Mitchell 1
  • Inventory Managementnot Mitchell 1
  • Sales Operationsnot Mitchell 1
  • Customer Relationshipnot Mitchell 1

Mitchell 1

  • Automotive repair information, wiring diagrams and OEM procedures for independent shopsnot DealerTrack
  • Shop management including estimating, invoicing and work ordersnot DealerTrack
  • Labour time and parts pricing lookup for repair estimatesnot DealerTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Mitchell 1

  • The initial subscription term is 12 or 24 months and the subscription cannot be cancelled by the customer during that initial period
  • After the initial term the subscription renews automatically month to month and cancelling requires 30 days notice
  • Mitchell 1 reserves the right to change pricing on notice before each rental renewal period
  • Billing is monthly with payment due within 30 calendar days of the invoice date
  • The product ordering page at mitchell1.com/products/order-prodemand redirects to a separate storefront at buymitchell1.net that blocks automated reads

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Mitchell 1

$189/month
  • ProDemand$189/month
    • Repair procedures
    • Wiring diagrams
    • TSBs & recalls
  • Manager SE$249/month
    • Shop management
    • Work orders
    • Customer database
  • Complete Package$399/month
    • ProDemand
    • Manager SE
    • SocialCRM

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose Mitchell 1 if

  • You need prodemand repair info.
  • You work on Web, Desktop, Mobile, Tablet.
  • You also want wiring diagrams.
Mitchell 1 review

Questions people ask

Is DealerTrack or Mitchell 1 better?
Neither clearly leads. DealerTrack starts at On request and Mitchell 1 at $189/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or Mitchell 1?
DealerTrack starts at On request and Mitchell 1 at $189/month.
Does DealerTrack or Mitchell 1 run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. Mitchell 1 runs on Web, Desktop, Mobile, Tablet.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Mitchell 1 is typically brought in for.
What can DealerTrack do that Mitchell 1 cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Mitchell 1 covers ProDemand repair info, Wiring diagrams, TSB database, Recall information. Both handle Accounting software, Data encryption.

Answered from the vendors’ own pages

Mitchell 1: What is the pricing for Mitchell 1?

Mitchell 1 does not publish pricing on its website. Customers must contact Mitchell 1 directly by phone at (888) 724-6742 or use the Find My Rep feature to connect with a sales consultant for pricing information.

Source
Mitchell 1: Does Mitchell 1 offer a free demo or trial?

Mitchell 1 offers a free demo but does not publish trial terms on its website. Specific trial availability and length must be discussed with a sales representative.

Source
Mitchell 1: How do I become a Mitchell 1 customer?

You can book a free demo or use the Find My Rep link to connect with a local sales consultant. Existing customers can access the Pay My Bill section for account management.

Source
Share

Related pages

More on DealerTrack

More on Mitchell 1

Keep looking

Other head to heads