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DealerTrack vs NAPA TRACS

DealerTrack logo

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
NAPA TRACS logo

NAPA TRACS

Automotive

Shop management software from NAPA

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; NAPA TRACS pricing is not published on the site; the vendor promotes a limited-time offer instead of a standing price list, requiring contact for a quote
  • They diverge on capability: DealerTrack covers F&I management, NAPA TRACS covers Work order management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which DealerTrack and NAPA TRACS actually diverge.

Attributes where DealerTrack and NAPA TRACS differ
AttributeDealerTrackNAPA TRACS
Starting priceOn request$99/month
Pricing modelquotesubscription
PlatformsWeb, Mobile, DesktopWeb, Mobile, App
Founded19901999

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics
  • DMS systems

Only in NAPA TRACS

  • Work order management
  • Customer database
  • Scheduling
  • Parts ordering
  • Inventory tracking
  • Reporting tools
  • Mobile application
  • NAPA parts system

Both cover

  • Customer portal
  • Payment processors
  • Accounting software

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Managementnot NAPA TRACS
  • Service Schedulingnot NAPA TRACS
  • Inventory Managementnot NAPA TRACS
  • Sales Operationsnot NAPA TRACS
  • Customer Relationshipnot NAPA TRACS

NAPA TRACS

  • Independent auto repair shops managing parts ordering and customer records tied to the NAPA parts networknot DealerTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

NAPA TRACS

  • Pricing is not published on the site; the vendor promotes a limited-time offer instead of a standing price list, requiring contact for a quote

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

NAPA TRACS

$99/month
  • Basic$99/month
    • Work orders
    • Customer management
    • Basic reporting
  • Professional$249/month
    • Everything in Basic
    • Advanced features
    • Scheduling
  • Premium$399/month
    • Everything in Professional
    • Multi-location
    • Advanced reporting

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose NAPA TRACS if

  • You need work order management.
  • You work on Web, Mobile, App.
  • You also want customer database.
NAPA TRACS review

Questions people ask

Is DealerTrack or NAPA TRACS better?
Neither clearly leads. DealerTrack starts at On request and NAPA TRACS at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or NAPA TRACS?
DealerTrack starts at On request and NAPA TRACS at $99/month.
Does DealerTrack or NAPA TRACS run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. NAPA TRACS runs on Web, Mobile, App.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what NAPA TRACS is typically brought in for.
What can DealerTrack do that NAPA TRACS cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Lender integration. NAPA TRACS covers Work order management, Customer database, Scheduling, Parts ordering. Both handle Customer portal, Payment processors, Accounting software.

Answered from the vendors’ own pages

NAPA TRACS: What does each NAPA TRACS tier cost?

NAPA TRACS offers three subscription tiers: Silver starts at $109/month, Gold starts at $219/month, and Gold Plus starts at $249/month. Prices shown are starting prices; contact sales for exact quotes.

Source
NAPA TRACS: What is the main difference between Gold and Gold Plus?

Gold Plus adds unlimited users and unlimited 2-way text messaging, plus TRACSFlow functionality. The Gold and Silver tiers do not include unlimited user access.

Source
NAPA TRACS: Are all tiers billed monthly?

The pricing page shows monthly rates but does not specify whether annual billing or other payment terms are available. Contact NAPA TRACS for billing cycle options.

Source
NAPA TRACS: Does NAPA TRACS include a trial period?

The pricing page does not mention a trial period. The homepage references a current promotion with "big savings ahead" and directs prospects to contact sales by phone or email.

Source
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