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CRM · head to head

Folk vs HubSpot CRM

Folk logo

Folk

CRM

The CRM that works for you, not the other way around

From
Free
Rated
-
Full reviewWebsite
HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Folk no native mobile app, only works through mobile browser which is not optimized for phones; HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice
  • They diverge on capability: Folk covers Email tracking, HubSpot CRM covers Deal tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Folk and HubSpot CRM actually diverge.

Attributes where Folk and HubSpot CRM differ
AttributeFolkHubSpot CRM
Pricing modelUnknownsubscription
PlatformsWebWeb, Mobile iOS, Mobile Android
CategoryCRMRemote Work
Founded20202006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Folk

  • Email tracking
  • Mail merge
  • Chrome extension
  • Tags & groups
  • Notes & activities
  • Import/export
  • Search & filters
  • Gmail

Only in HubSpot CRM

  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Salesforce
  • Google Workspace

Both cover

  • Contact management
  • Zapier
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Folk

  • Contact managementnot HubSpot CRM
  • Sales outreachnot HubSpot CRM
  • Networkingnot HubSpot CRM
  • Recruitmentnot HubSpot CRM
  • Investor relationsnot HubSpot CRM

HubSpot CRM

  • Contact and deal management for sales teamsnot Folk
  • Customer data organization and reportingnot Folk
  • Team collaboration with permission controlsnot Folk

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Folk

  • No native mobile app, only works through mobile browser which is not optimized for phones
  • Limited workflow automation capabilities compared to enterprise CRMs
  • No automatic phone call tracking, requires manual entry
  • Limited reporting and analytics features
  • Monthly caps on email sends and enrichment credits on lower tiers
  • LinkedIn Chrome extension sometimes has synchronization problems
  • Email sent through Folk sometimes doesn't appear as sent in user's Outlook account

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

Pricing, plan by plan

Folk

Free
  • Standard$24/month
    • Pipeline management
    • Email campaigns
    • Contact enrichment
  • Premium$48/month
    • Custom objects
    • Email sequences
    • Dashboards
  • Enterprise$80/month
    • Dedicated account manager
    • Custom integrations
    • Priority support

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

Which should you pick?

Choose Folk if

  • You need email tracking.
  • You want to start without paying.
  • You also want mail merge.
Folk review

Choose HubSpot CRM if

  • You need deal tracking.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want email.
HubSpot CRM review

Questions people ask

Is Folk or HubSpot CRM better?
Neither clearly leads. Folk starts at Free and HubSpot CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Folk or HubSpot CRM?
Folk starts at Free and HubSpot CRM at Free.
Does Folk or HubSpot CRM run on more platforms?
Folk runs on Web. HubSpot CRM runs on Web, Mobile iOS, Mobile Android.
Can I use Folk for free?
Both have a free tier, so you can try either at no cost before committing.
What is Folk best used for?
Folk is most often used for contact management, sales outreach, networking, recruitment. Of those, contact management and sales outreach are not what HubSpot CRM is typically brought in for.
What can Folk do that HubSpot CRM cannot?
Folk covers Email tracking, Mail merge, Chrome extension, Tags & groups. HubSpot CRM covers Deal tracking, Email, Reporting, Automation. Both handle Contact management, Zapier, Web support.

Answered from the vendors’ own pages

Folk: What are Folk's pricing plans?

Folk offers three plans: Standard at $24/month per member (billed annually), Premium at $48/month with custom objects and email sequences, and Enterprise from $80/month with advanced security and dedicated support. New workspaces get a 2-week free trial with all Premium features.

Source
HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
Folk: Does Folk offer a mobile app?

Folk does not have native iOS or Android apps. The web interface technically works on mobile browsers but is built primarily for desktop use.

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
Folk: Does Folk track phone calls automatically?

No, Folk does not automatically track phone calls. All call interactions must be manually entered into the system.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
Folk: What integrations does Folk support?

Folk supports over 5,000 integrations through platforms like Zapier and Make. It includes native email, calendar, and WhatsApp sync, LinkedIn extension, and can enrich contact data using its built-in enrichment tool.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
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