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CRM · head to head

HubSpot vs HubSpot CRM

HubSpot logo

HubSpot

CRM

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite
HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice
  • They diverge on capability: HubSpot covers CRM, HubSpot CRM covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot and HubSpot CRM actually diverge.

Attributes where HubSpot and HubSpot CRM differ
AttributeHubSpotHubSpot CRM
PlatformsWeb, Mobile, CloudWeb, Mobile iOS, Mobile Android
CategoryCRMRemote Work

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), founded (2006).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • GitHub
  • Zapier
  • Google Workspace

Both cover

  • Slack
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Marketing automation with email sending and lead generationnot HubSpot CRM
  • CRM with deal pipeline managementnot HubSpot CRM
  • Multi-user team collaborationnot HubSpot CRM

HubSpot CRM

  • Contact and deal management for sales teamsnot HubSpot
  • Customer data organization and reportingnot HubSpot
  • Team collaboration with permission controlsnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

Pricing, plan by plan

HubSpot

Free
  • FreeFree
    • Up to 2 users
    • Lead generation
    • Email sending
  • Starter$7/month
    • 500 HubSpot Credits
    • 1,000 marketing contacts
    • 5x contact tier limit email sends
  • Professional$800/month
    • 3 core seats included
    • 3,000 HubSpot Credits
    • 2,000 marketing contacts
  • Enterprise$3600/month
    • 5 core seats included
    • 5,000 HubSpot Credits
    • 10,000 marketing contacts

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Questions people ask

Is HubSpot or HubSpot CRM better?
Neither clearly leads. HubSpot starts at Free and HubSpot CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or HubSpot CRM?
HubSpot starts at Free and HubSpot CRM at Free.
Does HubSpot or HubSpot CRM run on more platforms?
HubSpot runs on Web, Mobile, Cloud. HubSpot CRM runs on Web, Mobile iOS, Mobile Android.
Can I use HubSpot for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot best used for?
HubSpot is most often used for marketing automation with email sending and lead generation, crm with deal pipeline management, multi-user team collaboration. Of those, marketing automation with email sending and lead generation and crm with deal pipeline management are not what HubSpot CRM is typically brought in for.
What can HubSpot do that HubSpot CRM cannot?
HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Both handle Slack, Salesforce.

Answered from the vendors’ own pages

HubSpot: How much does HubSpot Marketing Hub cost per user?

Free plan at $0/month for up to 2 users. Starter at $7/month per seat (annual), Professional at $800/month for 3 core seats with $45/month per additional seat, Enterprise at $3,600/month for 5 core seats with $75/month per additional seat.

Source
HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
HubSpot: What are the onboarding costs for HubSpot Professional and Enterprise plans?

Professional plan requires a one-time onboarding fee of $3,000. Enterprise plan requires a one-time onboarding fee of $7,000.

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
HubSpot: Is there a free plan for HubSpot Marketing Hub?

Yes, the free plan includes up to 2 users with lead generation, email sending, and success measurement capabilities at no cost with no credit card required.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
HubSpot: What is the cost of additional HubSpot Credits and marketing contacts?

HubSpot Credits cost $9 per 1,000 credits when purchased annually. Additional marketing contacts beyond plan limits can be purchased separately.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
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