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CRM · head to head

Apollo.io vs Streak

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Streak logo

Streak

CRM

CRM superpowers for Gmail

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Streak the free tier is email tools only, with pipelines, contact records and automation all requiring the Pro plan
  • They diverge on capability: Apollo.io covers Contact database, Streak covers Pipeline management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and Streak actually diverge.

Attributes where Apollo.io and Streak differ
AttributeApollo.ioStreak
Founded20202011

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot
  • SOC2

Only in Streak

  • Pipeline management
  • Email tracking
  • Document tracking
  • Live engagement metrics
  • Google Sheets

Both cover

  • Automation
  • Outlook
  • Gmail
  • Slack
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Streak
  • Contact database management for sales teamsnot Streak
  • Email outreach and workflow automationnot Streak

Streak

  • Managing sales pipelines directly inside Gmailnot Apollo.io
  • Tracking email opens and running mail merges from an inboxnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Streak

  • The free tier is email tools only, with pipelines, contact records and automation all requiring the Pro plan
  • Free mail merge is capped at 50 a day
  • The entry paid plan is $49 per user per month, which is high for a CRM that lives inside Gmail
  • Integrations require a paid plan

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Streak

Free
  • FreeFree
    • Email tracking
    • Mail merge 50 per day
    • Snippets
  • Pro$49/month
    • Core CRM features
    • Mail merge
    • Shared pipelines
  • Pro+$69/month
    • Advanced reports
    • Integrations and automations
    • Archived users
  • Enterprise$129/month
    • Custom roles
    • Data validation
    • Dedicated support

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Streak if

  • You need pipeline management.
  • You want to start without paying.
  • You also want email tracking.
Streak review

Questions people ask

Is Apollo.io or Streak better?
Neither clearly leads. Apollo.io starts at Free and Streak at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Streak?
Apollo.io starts at Free and Streak at Free.
Does Apollo.io or Streak run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Streak is typically brought in for.
What can Apollo.io do that Streak cannot?
Apollo.io covers Contact database, Email finder, Lead search, Engagement tracking. Streak covers Pipeline management, Email tracking, Document tracking, Live engagement metrics. Both handle Automation, Outlook, Gmail, Slack.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Streak: Is there a free version of Streak?

Yes, Streak offers a free tier with email tracking, mail merge up to 50 per day, snippets, and other basic features forever at no cost.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Streak: What discount is available for annual billing?

Streak offers a 20% discount when you pay annually instead of monthly on all paid plans.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
Streak: What is the difference between Pro and Pro+ plans?

Pro+ costs $69 per month versus $49 for Pro and adds advanced reports, integrations, automations, and increases AI credits from 20 to 150 per user per month.

Source
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