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Software · head to head

Apollo.io vs Conga

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Conga logo

Conga

Software

Revenue Lifecycle Management

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Conga conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
  • They diverge on capability: Apollo.io covers Contact database, Conga covers CPQ.

Where they differ

Only the attributes on which Apollo.io and Conga actually diverge.

Attributes where Apollo.io and Conga differ
AttributeApollo.ioConga
Starting priceFree$50/month
Free tierYesNo
Founded20202006

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • HubSpot
  • Outlook

Only in Conga

  • CPQ
  • Contract lifecycle management
  • Document generation
  • E-signatures
  • Workflow automation
  • Microsoft Dynamics
  • SAP
  • Oracle

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Conga
  • Prospect researchnot Conga
  • Sales automationnot Conga

Conga

  • Generating quotes, contracts and documents from CRM datanot Apollo.io
  • Contract lifecycle management with approvals and e-signaturenot Apollo.io
  • Configure price quote workflows for complex salesnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Conga

  • Conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
  • Pricing is handled case by case through sales rather than through published tiers
  • Conga's CPQ product is now branded Advantage CPQ and is positioned as an integration on top of an existing CRM, so a Salesforce or equivalent CRM licence is required separately

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Conga

$50/month
  • Essentials$50/month
    • Document generation
    • E-signatures
    • Templates
  • Professional$100/month
    • CPQ
    • CLM
    • Workflow automation

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Conga if

  • You need cpq.
  • You also want contract lifecycle management.
Conga review

Questions people ask

Is Apollo.io or Conga better?
Neither clearly leads. Apollo.io starts at Free and Conga at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Conga?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $50/month for Conga.
Does Apollo.io or Conga run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Conga starts at $50/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Conga is typically brought in for.
What can Apollo.io do that Conga cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. Both handle Salesforce, Web support.
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Related pages

More on Apollo.io

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