Softwr

CRM & Sales · head to head

Apollo.io vs Apttus

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Apttus logo

Apttus

Customer Success

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Apttus conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements
  • They diverge on capability: Apollo.io covers Contact database, Apttus covers CPQ.

Where they differ

Only the attributes on which Apollo.io and Apttus actually diverge.

Attributes where Apollo.io and Apttus differ
AttributeApollo.ioApttus
Starting priceFree$100/month
Free tierYesNo
CategoryCRM & SalesCustomer Success
Founded20202006

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • HubSpot
  • Outlook

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • Microsoft Dynamics
  • SAP
  • Oracle

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Apttus
  • Prospect researchnot Apttus
  • Sales automationnot Apttus

Apttus

  • Customer Successnot Apollo.io
  • Quote To Cashnot Apollo.io
  • Enterprise Cpqnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Apttus

  • Conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Questions people ask

Is Apollo.io or Apttus better?
Neither clearly leads. Apollo.io starts at Free and Apttus at $100/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Apttus?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $100/month for Apttus.
Does Apollo.io or Apttus run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Apttus starts at $100/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Apttus is typically brought in for.
What can Apollo.io do that Apttus cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Both handle Salesforce, Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Apollo.io

More on Apttus

Keep looking

Other head to heads