Softwr

CRM & Sales · head to head

Apollo.io vs Vitally

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Vitally logo

Vitally

Customer Success

Customer Success for High-Growth B2B SaaS

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Vitally high minimum pricing around $299/month may be prohibitive for early-stage companies
  • They diverge on capability: Apollo.io covers Contact database, Vitally covers Product analytics.

Where they differ

Only the attributes on which Apollo.io and Vitally actually diverge.

Attributes where Apollo.io and Vitally differ
AttributeApollo.ioVitally
Starting priceFree$299/month
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWebWeb, API
CategoryCRM & SalesCustomer Success
Founded20202017

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Engagement tracking
  • Reporting
  • Outlook
  • Gmail
  • Slack

Only in Vitally

  • Product analytics
  • Health scores
  • Task management
  • Customer hubs
  • Intercom
  • Segment

Both cover

  • Automation
  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Vitally
  • Prospect researchnot Vitally
  • Sales automationnot Vitally

Vitally

  • Customer Successnot Apollo.io
  • Product Analyticsnot Apollo.io
  • B2b Saasnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Vitally

  • High minimum pricing around $299/month may be prohibitive for early-stage companies
  • Custom pricing requires sales conversations, making budget transparency difficult
  • Prefers multi-year contracts, limiting flexibility for shorter commitment terms

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Vitally

$299/month

No published plan breakdown. See the Vitally review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Vitally if

  • You need product analytics.
  • You work on Web, API.
  • You also want health scores.
Vitally review

Questions people ask

Is Apollo.io or Vitally better?
Neither clearly leads. Apollo.io starts at Free and Vitally at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Vitally?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $299/month for Vitally.
Does Apollo.io or Vitally run on more platforms?
Apollo.io runs on Web. Vitally runs on Web, API.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Vitally starts at $299/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Vitally is typically brought in for.
What can Apollo.io do that Vitally cannot?
Apollo.io covers Contact database, Email finder, Lead search, Engagement tracking. Vitally covers Product analytics, Health scores, Task management, Customer hubs. Both handle Automation, Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Vitally: How is Vitally priced?

Vitally starts at approximately $299/month and scales based on account volume, seats, and features. Pricing is custom-quoted, and Vitally prefers multi-year contracts offering 15-30% discounts compared to 12-month terms.

Source
Vitally: What is Vitally's core approach to customer success?

Vitally combines customer data from CRMs, product analytics, billing, and support tools into a single source of truth. The platform centers on work management features like Hubs (team workspaces), Projects, Docs, and AI-powered Playbooks.

Source
Vitally: Does Vitally have AI capabilities?

Yes, Vitally includes an AI Copilot that assists with task automation, playbook generation, and insights across customer success workflows.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Apollo.io

More on Vitally

Keep looking

Other head to heads