Softwr

CRM & Sales · head to head

Apollo.io vs ChurnZero

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
ChurnZero logo

ChurnZero

Customer Success

Real-time Customer Success Platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; ChurnZero pricing not published and is sold by quote only, requires sales contact
  • They diverge on capability: Apollo.io covers Contact database, ChurnZero covers Real-time alerts.

Where they differ

Only the attributes on which Apollo.io and ChurnZero actually diverge.

Attributes where Apollo.io and ChurnZero differ
AttributeApollo.ioChurnZero
Starting priceFreeOn request
Pricing modelsubscriptionUnknown
Free tierYesNo
CategoryCRM & SalesCustomer Success
Founded20202015

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Outlook
  • Gmail

Only in ChurnZero

  • Real-time alerts
  • In-app messaging
  • Customer health scores
  • Journey automation
  • NPS surveys
  • Intercom

Both cover

  • Salesforce
  • HubSpot
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot ChurnZero
  • Prospect researchnot ChurnZero
  • Sales automationnot ChurnZero

ChurnZero

  • Customer success and churn preventionnot Apollo.io
  • Customer health scoring and proactive risk detectionnot Apollo.io
  • Automated customer engagement through AI agentsnot Apollo.io
  • Customer renewal forecastingnot Apollo.io
  • NPS and satisfaction surveysnot Apollo.io
  • Multi-platform customer communication and collaborationnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

ChurnZero

  • Pricing not published and is sold by quote only, requires sales contact

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

ChurnZero

On request

No published plan breakdown. See the ChurnZero review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose ChurnZero if

  • You need real-time alerts.
  • You also want in-app messaging.
ChurnZero review

Questions people ask

Is Apollo.io or ChurnZero better?
Neither clearly leads. Apollo.io starts at Free and ChurnZero at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or ChurnZero?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for ChurnZero.
Does Apollo.io or ChurnZero run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. ChurnZero starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what ChurnZero is typically brought in for.
What can Apollo.io do that ChurnZero cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. ChurnZero covers Real-time alerts, In-app messaging, Customer health scores, Journey automation. Both handle Salesforce, HubSpot, Slack, Web support.
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Related pages

More on Apollo.io

More on ChurnZero

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