Softwr

Customer Success · head to head

Amity vs Apollo.io

Amity logo

Amity

Customer Success

Customer Success for Growing Teams

From
$300/month
Rated
-
Full review
Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amity amity Social Cloud is priced per Monthly Active User (MAU) rather than a flat seat fee, with tiers of $0.06/$0.09/$0.14 per MAU (USD) on Basic, Advanced and Max plans as archived in 2022, so cost scales directly with app usage rather than user count.; Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • They diverge on capability: Amity covers Health scores, Apollo.io covers Contact database.

Where they differ

Only the attributes on which Amity and Apollo.io actually diverge.

Attributes where Amity and Apollo.io differ
AttributeAmityApollo.io
Starting price$300/monthFree
Free tierNoYes
CategoryCustomer SuccessCRM & Sales
Founded20142020

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amity

  • Health scores
  • Customer segments
  • Playbooks
  • Task management
  • Alerts
  • Intercom

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Outlook
  • Gmail

Both cover

  • Salesforce
  • HubSpot
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Amity

  • Customer Successnot Apollo.io
  • Smbnot Apollo.io
  • Ease Of Usenot Apollo.io

Apollo.io

  • Lead generationnot Amity
  • Prospect researchnot Amity
  • Sales automationnot Amity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amity

  • Amity Social Cloud is priced per Monthly Active User (MAU) rather than a flat seat fee, with tiers of $0.06/$0.09/$0.14 per MAU (USD) on Basic, Advanced and Max plans as archived in 2022, so cost scales directly with app usage rather than user count.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Pricing, plan by plan

Amity

$300/month
  • Starter$300/month
    • Health scores
    • Segments
    • Basic playbooks
  • Growth$600/month
    • Advanced automation
    • Custom reports
    • API

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Which should you pick?

Choose Amity if

  • You need health scores.
  • You also want customer segments.
Amity review

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Questions people ask

Is Amity or Apollo.io better?
Neither clearly leads. Amity starts at $300/month and Apollo.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amity or Apollo.io?
Apollo.io has a free tier; the other does not. Paid plans start at $300/month for Amity and Free for Apollo.io.
Does Amity or Apollo.io run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Amity starts at $300/month.
What is Amity best used for?
Amity is most often used for customer success, smb, ease of use. Of those, customer success and smb are not what Apollo.io is typically brought in for.
What can Amity do that Apollo.io cannot?
Amity covers Health scores, Customer segments, Playbooks, Task management. Apollo.io covers Contact database, Email finder, Lead search, Automation. Both handle Salesforce, HubSpot, Slack, Web support.
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