CRM & Sales · head to head
Clay vs lemlist
lemlist
CRM & Sales
Multichannel cold outreach platform for email, LinkedIn, SMS and calling
- From
- $55/month
- Rated
- -
The short version
- Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; lemlist no standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
- They diverge on capability: Clay covers Data enrichment, lemlist covers Multichannel sequences.
Where they differ
Only the attributes on which Clay and lemlist actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Clay
- Data enrichment
- Contact management
- Workflow automation
- Integration
- API access
- Salesforce
- HubSpot
- Zapier
Only in lemlist
- Multichannel sequences
- Lead database
- Deliverability hub
- AI agents
- CRM integrations
- API, CLI and MCP access
What people use each for
The jobs each tool is most often brought in to do.
Clay
- Enriching prospect lists from multiple data providers in one tablenot lemlist
- Building automated outbound research and outreach workflowsnot lemlist
lemlist
- Running multichannel outbound campaigns across email and LinkedInnot Clay
- Finding verified emails and phone numbers for prospectsnot Clay
- Protecting sender reputation with automated inbox warm-upnot Clay
- Combining calling and messaging into a single outreach sequencenot Clay
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Clay
- Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
- Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
- The free plan allows 500 actions, 100 data credits and 200 rows per table
- The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
- The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it
lemlist
- No standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
- Multichannel plan pricing scales per sender/user, which can get costly for larger teams.
- Enterprise features like SSO/SAML require a custom-priced plan and a 5-user minimum.
- Advanced AI agent capabilities are newer and less proven than long-established outreach features.
Pricing, plan by plan
Clay
On request- Pricing upon request$undefined/month
- Data enrichment
- Integration
- Support
lemlist
$55/month- Email$55/month
- 50,000 emails/month
- Unlimited users
- Email and phone finder
- Multichannel$87/month
- Unlimited emails and messages
- 5 senders per user
- LinkedIn, SMS and WhatsApp automation
- Enterprise$undefined/mo
- 5+ users minimum
- Dedicated account manager
- SSO/SAML security
Which should you pick?
Choose lemlist if
- You need multichannel sequences.
- You work on web, api.
- You also want lead database.
Questions people ask
- Is Clay or lemlist better?
- Neither clearly leads. Clay starts at On request and lemlist at $55/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Clay or lemlist?
- Clay starts at On request and lemlist at $55/month.
- Does Clay or lemlist run on more platforms?
- Clay runs on Web. lemlist runs on web, api.
- What is Clay best used for?
- Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what lemlist is typically brought in for.
- What can Clay do that lemlist cannot?
- Clay covers Data enrichment, Contact management, Workflow automation, Integration. lemlist covers Multichannel sequences, Lead database, Deliverability hub, AI agents.
Answered from the vendors’ own pages
lemlist: What does lemlist cost?
lemlist's Email plan starts at $55/month (billed annually) for 50,000 emails, the Multichannel plan starts at $87/month for unlimited emails and messages plus LinkedIn/SMS/WhatsApp, and Enterprise is custom-priced.
Sourcelemlist: Is there a free plan, and what are its limits?
lemlist offers a 14-day free trial with full Multichannel plan access and no credit card required; after the trial, the account remains accessible but new campaigns cannot be launched without a paid subscription.
Sourcelemlist: What does lemlist integrate with?
lemlist integrates with CRMs like HubSpot, Salesforce and Pipedrive, automation tools like Zapier, Make and n8n, VoIP platforms such as Aircall and Ringover, and offers API, CLI and MCP access.
SourceRelated pages
Other head to heads
- Clay vs Outreach
- Clay vs Gong
- Clay vs Seismic
- Clay vs Reply.io
- Clay vs Snov.io
- Clay vs Woodpecker
- Clay vs Apollo.io
- Clay vs Bitrix24
- Clay vs Capsule
- Clay vs Clari
- Clay vs Freshsales
- Clay vs Lusha
- Clay vs Streak
- Clay vs UpLead
- Clay vs Affinity
- Clay vs Agile CRM
- Clay vs Capsule CRM
- lemlist vs Outreach
- lemlist vs Gong
- lemlist vs Seismic
- lemlist vs Reply.io
- lemlist vs Snov.io
- lemlist vs Woodpecker
- lemlist vs Apollo.io
- lemlist vs Bitrix24
- lemlist vs Capsule
- lemlist vs Clari
- lemlist vs Freshsales
- lemlist vs Lusha
- lemlist vs Streak
- lemlist vs UpLead
- lemlist vs Affinity
- lemlist vs Agile CRM
- lemlist vs Capsule CRM