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Attio

The CRM built for the next generation of companies

Overview

What Attio does

Attio is a radically flexible CRM that adapts to your unique workflows. Build custom objects, design powerful views, and create automated workflows—all through a beautiful, intuitive interface that your team will love using.

What people use it for

  • Sales pipeline
  • Customer management
  • Deal tracking
  • Investor relations
  • Partnership management

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Attio.

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Pricing

What Attio costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Starter

$29 /mo

  • Unlimited contacts
  • Custom objects
  • Email sync
  • Calendar sync
  • Mobile app

Plus

$59 /mo

  • Everything in Starter
  • Automations
  • Custom attributes
  • Advanced permissions
  • API access

Pro

$119 /mo

  • Everything in Plus
  • Advanced automations
  • Custom branding
  • Priority support
  • Advanced security

Enterprise

On request

  • Custom contracts
  • SSO
  • Dedicated support
  • SLA
  • Custom integrations

Capabilities

Features

  • Custom data model

    Custom data model capability

  • Flexible views

    Flexible views capability

  • Email integration

    Email integration capability

  • Calendar sync

    Calendar sync capability

  • Automations

    Automations capability

  • Mobile app

    Mobile app capability

  • Real-time collaboration

    Real-time collaboration capability

  • Templates

    Templates capability

  • Gmail

    Integration with Gmail

  • Outlook

    Integration with Outlook

  • Slack

    Integration with Slack

  • Zapier

    Integration with Zapier

Behind it

Who makes Attio

Company
Attio Ltd
Based in
London, United Kingdom
Founders
Nicolas Sharp, Alex Christie

Timeline

Attio over time

  1. Funding2025-08-26$52m

    Series B funding

    Source
  2. Funding2023-03-02$23.5m

    Series A funding

    Source
  3. Founded2021-01-01

    Attio founded

    Source

Keep looking

Where to go from Attio

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Softwr does not host reviews and shows no star rating for Attio, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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