Softwr

Customer Support · head to head

HubSpot Service Hub vs Keap

HubSpot Service Hub logo

HubSpot Service Hub

Customer Support

Customer service software for scaling companies

From
Free
Free plan
Yes
Full reviewWebsite
Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Free plan
No
Full reviewWebsite

The short version

  • Only HubSpot Service Hub has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot Service Hub the free tier is capped at 2 users; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • They diverge on capability: HubSpot Service Hub covers Ticketing, Keap covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot Service Hub and Keap actually diverge.

Attributes where HubSpot Service Hub and Keap differ
AttributeHubSpot Service HubKeap
Starting priceFree$29/month
Free tierYesNo
CategoryCustomer SupportCRM
Founded20062000

Identical on both: pricing model (subscription), platforms (Web, Ios, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot Service Hub

  • Ticketing
  • Knowledge base
  • Customer feedback
  • Live chat
  • Conversational bots
  • HubSpot CRM
  • Zoom
  • Microsoft Teams

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Zapier
  • Stripe
  • Google Ads

Both cover

  • Reporting
  • Slack
  • GDPR
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

HubSpot Service Hub

  • Shared inbox and ticketing for a support teamnot Keap
  • Knowledge base and customer self-servicenot Keap
  • Live chat and chatbots on a websitenot Keap
  • Customer feedback surveys and CSATnot Keap
  • Support reporting tied into the HubSpot CRMnot Keap

Keap

  • Contact management and CRMnot HubSpot Service Hub
  • Marketing automationnot HubSpot Service Hub
  • Sales pipeline managementnot HubSpot Service Hub

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot Service Hub

  • The free tier is capped at 2 users
  • Professional carries a one-off onboarding fee of $1,500, and Enterprise $3,500, on top of the seat price
  • Seats are $90 a month billed monthly against $100 billed annually on Professional, so the annual commitment is not the cheaper option per month
  • AI features run on monthly credits, 500 on Starter and 3,000 on Professional, which do not roll over
  • Extra credits cost $0.010 each once the monthly allocation is spent

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Pricing, plan by plan

HubSpot Service Hub

Free
  • FreeFree
    • Contact management
    • Ticketing
    • Team email
  • Starter$10/month
    • Simple ticket automation
    • Multiple ticket pipelines
    • Live chat
  • Professional$100/month
    • Help desk workspace
    • Customer success workspace
    • Customer agent
  • Enterprise$150/month
    • Skill-based routing
    • Conditional SLAs
    • Customer journey analytics

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Which should you pick?

Choose HubSpot Service Hub if

  • You need ticketing.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
HubSpot Service Hub review

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Questions people ask

Is HubSpot Service Hub or Keap better?
Neither clearly leads. HubSpot Service Hub starts at Free and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot Service Hub or Keap?
HubSpot Service Hub has a free tier; the other does not. Paid plans start at Free for HubSpot Service Hub and $29/month for Keap.
Does HubSpot Service Hub or Keap run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use HubSpot Service Hub for free?
Yes. HubSpot Service Hub has a free tier, so you can try it without paying. Keap starts at $29/month.
What is HubSpot Service Hub best used for?
HubSpot Service Hub is most often used for shared inbox and ticketing for a support team, knowledge base and customer self-service, live chat and chatbots on a website, customer feedback surveys and csat. Of those, shared inbox and ticketing for a support team and knowledge base and customer self-service are not what Keap is typically brought in for.
What can HubSpot Service Hub do that Keap cannot?
HubSpot Service Hub covers Ticketing, Knowledge base, Customer feedback, Live chat. Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. Both handle Reporting, Slack, GDPR, Web support.

Answered from the vendors’ own pages

HubSpot Service Hub: How much does HubSpot Service Hub cost per user?

Free plan at $0/month. Starter at $10/month per seat (new customers; regular $20/month), Professional at $100/month per seat, Enterprise at $150/month per seat.

Source
Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
HubSpot Service Hub: What is the free trial length for HubSpot Service Hub?

A 14-day free trial is available for evaluating Service Hub functionality before commitment to a paid plan.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
HubSpot Service Hub: Does HubSpot Service Hub have a free permanent plan?

Yes, the free plan includes contact management, ticketing, and team email features at $0/month with no credit card required.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Share

Related pages

More on HubSpot Service Hub

More on Keap

Keep looking

Other head to heads