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CRM · head to head

Keap vs ManageEngine ServiceDesk Plus

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Free plan
No
Full reviewWebsite
ManageEngine ServiceDesk Plus logo

ManageEngine ServiceDesk Plus

Customer Support

IT help desk and ITSM software

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only ManageEngine ServiceDesk Plus has a free tier, so it costs nothing to try first.
  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; ManageEngine ServiceDesk Plus pricing structure based on per-technician model can become expensive for large teams
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and ManageEngine ServiceDesk Plus actually diverge.

Attributes where Keap and ManageEngine ServiceDesk Plus differ
AttributeKeapManageEngine ServiceDesk Plus
Starting price$29/monthFree
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
CategoryCRMCustomer Support
Founded2000Unknown

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

Only in ManageEngine ServiceDesk Plus

Nothing recorded that Keap does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot ManageEngine ServiceDesk Plus
  • Marketing automationnot ManageEngine ServiceDesk Plus
  • Sales pipeline managementnot ManageEngine ServiceDesk Plus

ManageEngine ServiceDesk Plus

  • IT service desk for small to enterprise organizationsnot Keap
  • IT asset management and change managementnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

ManageEngine ServiceDesk Plus

  • Pricing structure based on per-technician model can become expensive for large teams
  • Asset management requires Professional tier or above, increasing costs for enterprises needing full inventory control
  • No explicit limit published for number of technicians, making cost projections difficult for scaling teams

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

ManageEngine ServiceDesk Plus

Free
  • Standard$13/monthly
    • IT help desk functionality
    • Per technician or administrator pricing
    • Unlimited IT end users
  • Professional$27/monthly
    • IT help desk
    • Asset management
    • Per technician pricing
  • Enterprise$67/monthly
    • IT help desk
    • Asset management
    • Change management

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose ManageEngine ServiceDesk Plus if

  • You want to start without paying.
ManageEngine ServiceDesk Plus review

Questions people ask

Is Keap or ManageEngine ServiceDesk Plus better?
Neither clearly leads. Keap starts at $29/month and ManageEngine ServiceDesk Plus at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or ManageEngine ServiceDesk Plus?
ManageEngine ServiceDesk Plus has a free tier; the other does not. Paid plans start at $29/month for Keap and Free for ManageEngine ServiceDesk Plus.
Does Keap or ManageEngine ServiceDesk Plus run on more platforms?
Keap runs on Web, Ios, Android. ManageEngine ServiceDesk Plus runs on Web.
Can I use ManageEngine ServiceDesk Plus for free?
Yes. ManageEngine ServiceDesk Plus has a free tier, so you can try it without paying. Keap starts at $29/month.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what ManageEngine ServiceDesk Plus is typically brought in for.
What can Keap do that ManageEngine ServiceDesk Plus cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
ManageEngine ServiceDesk Plus: How is pricing calculated for ManageEngine ServiceDesk Plus?

Pricing is based on the number of administrators and technicians using the platform. There is no restriction on the number of IT end users. If you use IT asset management, you pay for the number of IT assets managed.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
ManageEngine ServiceDesk Plus: Is there a free tier available?

Yes, the Standard edition is available free for up to 5 technicians. Free tier includes 250 IT assets managed and basic IT help desk features.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
ManageEngine ServiceDesk Plus: What are the billing options?

ManageEngine offers both monthly and yearly billing options. Annual billing provides discounted rates compared to monthly. You can deploy on-premises or use cloud-based SaaS deployment.

Source
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