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CRM · head to head

Keap vs Podium

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Free plan
No
Full reviewWebsite
Podium logo

Podium

Customer Support

Messaging platform for local businesses

From
$249/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Podium no transparent pricing published online
  • They diverge on capability: Keap covers Contact management, Podium covers Text messaging.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Podium actually diverge.

Attributes where Keap and Podium differ
AttributeKeapPodium
Starting price$29/month$249/month
CategoryCRMCustomer Support
Founded20002014

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

Only in Podium

  • Text messaging
  • Review management
  • Webchat
  • Payments
  • Team inbox
  • Automation
  • Google
  • Facebook

Both cover

  • GDPR
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Podium
  • Marketing automationnot Podium
  • Sales pipeline managementnot Podium

Podium

  • Managing customer messages and reviews for local businessesnot Keap
  • Converting inbound leads through text and web chatnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Podium

  • No transparent pricing published online
  • 10DLC base fee amount not specified
  • Bulk Messages credits and limits not quantified

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Podium

$249/month
  • Essentials$249/month
    • Inbox
    • Reviews
    • Website chat
  • Standard$449/month
    • Essentials + Campaigns
    • Payments
    • Automation
  • Professional$undefined/month
    • Standard + Advanced analytics
    • Multi-location

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose Podium if

  • You need text messaging.
  • You work on Web, Ios, Android.
  • You also want review management.
Podium review

Questions people ask

Is Keap or Podium better?
Neither clearly leads. Keap starts at $29/month and Podium at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Podium?
Keap starts at $29/month and Podium at $249/month.
Does Keap or Podium run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Podium is typically brought in for.
What can Keap do that Podium cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. Podium covers Text messaging, Review management, Webchat, Payments. Both handle GDPR, Web support, Ios support, Android support.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Podium: How do I find out Podium pricing for my business?

Podium requires contacting their sales team directly at 1-801-438-4425 or visiting http://podium.com/getpricing for a custom quote based on your business needs.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Podium: What messaging features might incur additional costs?

10DLC messaging has a base fee (amount unspecified) and Bulk Messages credits are available with limits that are not detailed on their public pricing page.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Podium: Does Podium publish pricing tiers online?

No. Podium states plans are designed to fit specific business needs and requires sales team consultation instead of displaying standard public pricing.

Source
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