Softwr

CRM · head to head

Keap vs Klaus

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Free plan
No
Full reviewWebsite
Klaus logo

Klaus

Customer Support

AI-powered quality management for support teams

From
$50/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Klaus no longer available as standalone product after Zendesk acquisition
  • They diverge on capability: Keap covers Contact management, Klaus covers AI-powered QA.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Klaus actually diverge.

Attributes where Keap and Klaus differ
AttributeKeapKlaus
Starting price$29/month$50/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, AndroidWeb
CategoryCRMCustomer Support
Founded20002017

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

Only in Klaus

  • AI-powered QA
  • Conversation reviews
  • Scorecards
  • Coaching
  • Performance analytics
  • Calibration
  • Zendesk
  • Intercom

Both cover

  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Klaus
  • Marketing automationnot Klaus
  • Sales pipeline managementnot Klaus

Klaus

  • Quality assurancenot Keap
  • Agent coachingnot Keap
  • Performance trackingnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Klaus

  • No longer available as standalone product after Zendesk acquisition
  • Requires separate Zendesk subscription (not included in base plan)
  • Cannot be used with non-Zendesk help desk systems

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Klaus

$50/month
  • Workforce Engagement Bundle$50/month
    • Includes Zendesk QA (formerly Klaus)
    • Requires base Zendesk Support or Suite plan
    • 100% conversation review with AI

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose Klaus if

  • You need ai-powered qa.
  • You also want conversation reviews.
Klaus review

Questions people ask

Is Keap or Klaus better?
Neither clearly leads. Keap starts at $29/month and Klaus at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Klaus?
Keap starts at $29/month and Klaus at $50/month.
Does Keap or Klaus run on more platforms?
Keap runs on Web, Ios, Android. Klaus runs on Web.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Klaus is typically brought in for.
What can Keap do that Klaus cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. Klaus covers AI-powered QA, Conversation reviews, Scorecards, Coaching. Both handle GDPR, Web support.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Klaus: Is Klaus still available as a standalone product?

No. Klaus was acquired by Zendesk in February 2024 and is now integrated into Zendesk as Zendesk QA, requiring a paid Zendesk plan as the base.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Klaus: What QA features does Klaus provide?

Klaus automatically reviews 100% of customer interactions using AI, provides immediate performance insights, reduces QA time by 80%, and improves CSAT scores through targeted coaching.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
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