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CRM · head to head

Keap vs Missive

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Free plan
No
Full reviewWebsite
Missive logo

Missive

Customer Support

Team inbox and chat for productive teams

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Missive has a free tier, so it costs nothing to try first.
  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Missive each plan caps users rather than only pricing them, at 5 on Starter and 50 on Productive
  • They diverge on capability: Keap covers Contact management, Missive covers Shared inbox.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Missive actually diverge.

Attributes where Keap and Missive differ
AttributeKeapMissive
Starting price$29/monthFree
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Ios, Android, Mac, Windows
CategoryCRMCustomer Support
Founded20002015

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Slack
  • Stripe

Only in Missive

  • Shared inbox
  • Team chat
  • Email
  • Tasks
  • Calendar
  • WhatsApp
  • SMS
  • Asana

Both cover

  • Zapier
  • GDPR
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Missive
  • Marketing automationnot Missive
  • Sales pipeline managementnot Missive

Missive

  • Shared team inbox across email, SMS and social messagesnot Keap
  • Collaborating on customer conversations with internal comments and tasksnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Missive

  • Each plan caps users rather than only pricing them, at 5 on Starter and 50 on Productive
  • Integrations, automation rules and API access all require the Productive plan at $24 per user per month
  • Rules are capped at 1,000 per workspace even on the paid tiers
  • SAML SSO and IP restriction are Business only at $36 per user per month
  • AI features need either Missive AI credits or a bring your own key arrangement rather than being included

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Missive

Free
  • FreeFree
    • 3 users
    • Basic features
    • Email & chat
  • Starter$14/month
    • Unlimited users
    • Shared inboxes
    • Rules & automation
  • Productive$18/month
    • Starter + Calendars
    • WhatsApp
    • SMS
  • Business$26/month
    • Productive + API
    • SAML SSO
    • Priority support

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose Missive if

  • You need shared inbox.
  • You want to start without paying.
  • You work on Web, Ios, Android, Mac, Windows.
  • You also want team chat.
Missive review

Questions people ask

Is Keap or Missive better?
Neither clearly leads. Keap starts at $29/month and Missive at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Missive?
Missive has a free tier; the other does not. Paid plans start at $29/month for Keap and Free for Missive.
Does Keap or Missive run on more platforms?
Keap runs on Web, Ios, Android. Missive runs on Web, Ios, Android, Mac, Windows.
Can I use Missive for free?
Yes. Missive has a free tier, so you can try it without paying. Keap starts at $29/month.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Missive is typically brought in for.
What can Keap do that Missive cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. Missive covers Shared inbox, Team chat, Email, Tasks. Both handle Zapier, GDPR, Web support, Ios support.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Missive: How much does Missive cost per month?

Missive charges $14/user/month for Starter (up to 5 users), $24/user/month for Productive (up to 50 users), and $36/user/month for Business (unlimited users).

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Missive: Is there a free trial available?

Yes, Missive offers a 30-day free trial with no credit card required to start.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Missive: Does Missive offer yearly billing discounts?

Yes, Missive provides a 20% discount for yearly billing compared to monthly pricing on all plans.

Source
Missive: Which plan includes SSO authentication?

The Business Plan at $36/user/month includes SAML SSO, IP restriction, and advanced analytics features.

Source
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