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Remote Work · head to head

HubSpot CRM vs Twenty

HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite
Twenty logo

Twenty

CRM

Open-source CRM platform for technical teams at AI speed

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice; Twenty requires technical expertise to customize and maintain compared to no-code CRM platforms
  • They diverge on capability: HubSpot CRM covers Contact management, Twenty covers Open-Source Framework.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot CRM and Twenty actually diverge.

Attributes where HubSpot CRM and Twenty differ
AttributeHubSpot CRMTwenty
Pricing modelsubscriptionUnknown
PlatformsWeb, Mobile iOS, Mobile AndroidWeb, Self-hosted
CategoryRemote WorkCRM
Founded2006Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Salesforce

Only in Twenty

  • Open-Source Framework
  • Custom Database Objects
  • Multiple View Types
  • AI Integration
  • Workflow Engine
  • Data Migration
  • API Access
  • Multi-Language Support

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Contact and deal management for sales teamsnot Twenty
  • Customer data organization and reportingnot Twenty
  • Team collaboration with permission controlsnot Twenty

Twenty

  • Building custom CRM solutions for complex business processesnot HubSpot CRM
  • Migrating from Salesforce or HubSpot while maintaining data ownershipnot HubSpot CRM
  • Technical teams needing TypeScript-based customizationnot HubSpot CRM
  • Organizations requiring self-hosted or air-gapped deploymentsnot HubSpot CRM
  • Enterprises combining CRM with AI-powered workflowsnot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

Twenty

  • Requires technical expertise to customize and maintain compared to no-code CRM platforms
  • Self-hosting increases operational overhead and infrastructure costs
  • Limited ecosystem of pre-built integrations compared to Salesforce
  • Smaller community and third-party extension library than established CRMs
  • Enterprise plan requires custom negotiation with no transparent pricing

Pricing, plan by plan

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

Twenty

Free
  • Pro$9/month
    • Full customization
    • Custom apps
    • AI Agents
  • Organization$19/month
    • Everything in Pro
    • Row-level permissions
    • SAML and OIDC SSO
  • Enterprise$null/year
    • Everything in Organization
    • Single-tenant isolation
    • IP allow-listing

Which should you pick?

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Choose Twenty if

  • You need open-source framework.
  • You want to start without paying.
  • You work on Web, Self-hosted.
  • You also want custom database objects.
Twenty review

Questions people ask

Is HubSpot CRM or Twenty better?
Neither clearly leads. HubSpot CRM starts at Free and Twenty at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or Twenty?
HubSpot CRM starts at Free and Twenty at Free.
Does HubSpot CRM or Twenty run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. Twenty runs on Web, Self-hosted.
Can I use HubSpot CRM for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for contact and deal management for sales teams, customer data organization and reporting, team collaboration with permission controls. Of those, contact and deal management for sales teams and customer data organization and reporting are not what Twenty is typically brought in for.
What can HubSpot CRM do that Twenty cannot?
HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Twenty covers Open-Source Framework, Custom Database Objects, Multiple View Types, AI Integration.

Answered from the vendors’ own pages

HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
Twenty: Is Twenty free or paid?

Twenty offers a 30-day free trial without credit card. Cloud plans start at $9 per user per month (Pro) when billed annually, with Organization plan at $19 per user per month.

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
Twenty: Can I migrate data from Salesforce or HubSpot?

Yes, Twenty supports CSV and API-based migration from Salesforce and HubSpot, with support for 50,000+ records.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
Twenty: What programming languages does Twenty support?

Twenty is built with TypeScript and provides a TypeScript-based Apps framework for creating custom extensions.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
Twenty: How long does enterprise deployment take?

Enterprise deployment typically takes 1-2 weeks with Onboarding Packs or certified partners.

Source
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