Softwr

Real Estate · head to head

Follow Up Boss vs Lofty

Follow Up Boss logo

Follow Up Boss

Real Estate

AI that works for you, like you: personalized, painless, productive

From
$69/month
Rated
-
Full reviewWebsite
Lofty logo

Lofty

Real Estate

AI-powered real estate CRM

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Follow Up Boss pro plan is priced for a 10 user minimum at $499 per month, with additional seats at $49 per month each; Lofty no pricing published on website; quote-based model requires request form submission
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Follow Up Boss and Lofty actually diverge.

Attributes where Follow Up Boss and Lofty differ
AttributeFollow Up BossLofty
Starting price$69/monthOn request

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Real Estate).

What people use each for

The jobs each tool is most often brought in to do.

Follow Up Boss

  • Distributing leads automatically across real estate agentsnot Lofty
  • Automating follow-up sequences from first contact through closingnot Lofty
  • Coordinating team calling, texting, and email from one CRMnot Lofty
  • Tracking lead source performance and agent activity in real-timenot Lofty

Lofty

  • Generating buyers and sellers through 33+ channelsnot Follow Up Boss
  • Converting website visitors into qualified leadsnot Follow Up Boss
  • Booking appointments autonomously via AI Sales Agentnot Follow Up Boss
  • Managing transaction paperwork and sphere outreachnot Follow Up Boss

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Follow Up Boss

  • Pro plan is priced for a 10 user minimum at $499 per month, with additional seats at $49 per month each
  • Platform plan requires a 30 user minimum at $1,000 per month
  • Calling is not included on the entry Grow plan and costs an extra $39 per user per month
  • Discounted per user rates require annual billing

Lofty

  • No pricing published on website; quote-based model requires request form submission
  • Four tiers offered (Agent, Team, Broker, Enterprise) but specific seat counts or feature differences not disclosed

Pricing, plan by plan

Follow Up Boss

$69/month
  • Grow$69/month
    • For individual agents and small teams
    • Lead organization, smart lists, automation
    • Calling, texting, email
  • Pro$499/month
    • Includes 10 users (additional users $49/month each)
    • Unlimited calling and texting for all users
    • AI features: smart summaries, smart messages, suggested tasks
  • Platform$1000/month
    • Includes 30 users (additional users $20/month each)
    • All Pro features plus teams within teams
    • Priority support

Lofty

On request

No published plan breakdown. See the Lofty review.

Which should you pick?

Choose Follow Up Boss if

Nothing in the data separates Follow Up Boss from Lofty on the points above - pick on price and on how each one feels to use.

Follow Up Boss review

Choose Lofty if

Nothing in the data separates Lofty from Follow Up Boss on the points above - pick on price and on how each one feels to use.

Lofty review

Questions people ask

Is Follow Up Boss or Lofty better?
Neither clearly leads. Follow Up Boss starts at $69/month and Lofty at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Follow Up Boss or Lofty?
Follow Up Boss starts at $69/month and Lofty at On request.
Does Follow Up Boss or Lofty run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Follow Up Boss best used for?
Follow Up Boss is most often used for distributing leads automatically across real estate agents, automating follow-up sequences from first contact through closing, coordinating team calling, texting, and email from one crm, tracking lead source performance and agent activity in real-time. Of those, distributing leads automatically across real estate agents and automating follow-up sequences from first contact through closing are not what Lofty is typically brought in for.

Answered from the vendors’ own pages

Follow Up Boss: What is the cheapest Follow Up Boss plan?

The Grow plan starts at $69 per user per month. This includes basic features like lead organization, smart lists, automation, calling, texting, email, and mobile app access. Add-ons like calling features may incur additional charges.

Source
Lofty: How much does Lofty cost?

Lofty does not publish pricing on its website. The platform offers four subscription packages: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, each tailored to different organization sizes. Customers must submit a Request Pricing form, and Lofty will contact them with personalized pricing based on user count and feature requirements.

Source
Follow Up Boss: How many users are included in Follow Up Boss plans?

Grow is priced per user. Pro includes 10 users for $499/month with additional users at $49/month. Platform includes 30 users for $1,000/month with additional users at $20/month. The Pro and Platform tiers offer significant per-user discounts for additional team members.

Source
Lofty: What Lofty plans are available?

Lofty offers four main subscription tiers: Lofty Agent for individual agents, Lofty Team for team operations, Lofty Broker for brokerage organizations, and Lofty Enterprise for large enterprises. All plans include CRM, email, texting, dialer, marketing automation, and AI tools.

Source
Follow Up Boss: Does Follow Up Boss offer a free trial?

Yes, Follow Up Boss offers a 14-day free trial with easy migration and no contracts required. All plans include 7-day/week phone and email support, unlimited contacts, lead sources, and integrations.

Source
Lofty: What add-on services does Lofty offer beyond the base subscription?

Lofty offers paid add-ons including Lead Generation Services, Power Dialer, text message packages, Hyperlocal SEO websites, website design, AI Agents (Sales, Social, Homeowner), direct mail, and digital advertising programs.

Source
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