Softwr

Real Estate · head to head

Lofty vs Propertyware

Lofty logo

Lofty

Real Estate

AI-powered real estate CRM

From
On request
Rated
-
Full reviewWebsite
Propertyware logo

Propertyware

Real Estate

Single-family rental management from RealPage, sold per unit above a monthly minimum with a paid implementation

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lofty no pricing published on website; quote-based model requires request form submission; Propertyware pricing is per unit against a monthly minimum and there is a separate implementation fee, usually a multiple of the monthly subscription, so first-year cost is well above twelve times the running rate.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lofty and Propertyware actually diverge.

Attributes where Lofty and Propertyware differ
AttributeLoftyPropertyware
Pricing modelsubscriptionPer unit per month with a monthly minimum
PlatformsWebWeb, iOS, Android

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lofty

Nothing recorded that Propertyware does not also cover.

Only in Propertyware

  • Custom fields and screens
  • Configurable owner portals
  • Open API
  • Owner accounting
  • Maintenance and vendor management
  • Inspections
  • Leasing and marketing

What people use each for

The jobs each tool is most often brought in to do.

Lofty

  • Generating buyers and sellers through 33+ channelsnot Propertyware
  • Converting website visitors into qualified leadsnot Propertyware
  • Booking appointments autonomously via AI Sales Agentnot Propertyware
  • Managing transaction paperwork and sphere outreachnot Propertyware

Propertyware

  • A single-family operator with 500 or more scattered doors that need per-owner branded portalsnot Lofty
  • A manager whose operating model does not fit standard software and who needs custom fields and screens rather than workaroundsnot Lofty
  • An operator integrating property data into an in-house acquisitions or investor reporting system through an APInot Lofty
  • A regional business running several markets under one ledger with owner-level management fee rules that differ by contractnot Lofty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lofty

  • No pricing published on website; quote-based model requires request form submission
  • Four tiers offered (Agent, Team, Broker, Enterprise) but specific seat counts or feature differences not disclosed

Propertyware

  • Pricing is per unit against a monthly minimum and there is a separate implementation fee, usually a multiple of the monthly subscription, so first-year cost is well above twelve times the running rate.
  • Propertyware sits inside RealPage alongside strategic enterprise platforms, so the practical risk is not that it stops working but that it receives maintenance rather than development; ask for a written roadmap and end-of-life notice period.
  • The interface is dated relative to newer cloud entrants, and the configurability that makes it capable also makes it slow to set up, which is why implementation is chargeable in the first place.
  • It is built for scattered-site single-family stock, so apartment community workflows, commercial leases and HOA management are all poorly served.
  • RealPage is the defendant in United States antitrust litigation concerning its revenue management software, which does not affect this product directly but is a factor when you are weighing a multi-year contract with the parent.

Pricing, plan by plan

Lofty

On request

No published plan breakdown. See the Lofty review.

Propertyware

On request
  • Basic$undefined/month
    • Per unit rate against a monthly minimum
    • Accounting, maintenance and tenant portal
    • Implementation fee charged separately
  • Plus$undefined/month
    • Higher per unit rate against the same style of minimum
    • Owner portals and custom fields
    • Inspections
  • Premium$undefined/month
    • Highest per unit rate
    • Open API access
    • Custom portals and advanced configuration

Which should you pick?

Choose Lofty if

Nothing in the data separates Lofty from Propertyware on the points above - pick on price and on how each one feels to use.

Lofty review

Choose Propertyware if

  • You need custom fields and screens.
  • You work on Web, iOS, Android.
  • You also want configurable owner portals.
Propertyware review

Questions people ask

Is Lofty or Propertyware better?
Neither clearly leads. Lofty starts at On request and Propertyware at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lofty or Propertyware?
Lofty starts at On request and Propertyware at On request.
Does Lofty or Propertyware run on more platforms?
Lofty runs on Web. Propertyware runs on Web, iOS, Android.
What is Lofty best used for?
Lofty is most often used for generating buyers and sellers through 33+ channels, converting website visitors into qualified leads, booking appointments autonomously via ai sales agent, managing transaction paperwork and sphere outreach. Of those, generating buyers and sellers through 33+ channels and converting website visitors into qualified leads are not what Propertyware is typically brought in for.
What can Lofty do that Propertyware cannot?
Propertyware covers Custom fields and screens, Configurable owner portals, Open API, Owner accounting.

Answered from the vendors’ own pages

Lofty: How much does Lofty cost?

Lofty does not publish pricing on its website. The platform offers four subscription packages: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, each tailored to different organization sizes. Customers must submit a Request Pricing form, and Lofty will contact them with personalized pricing based on user count and feature requirements.

Source
Propertyware: Is Propertyware still being developed?

That is the question to put to the vendor in writing. It belongs to RealPage, whose development focus is its enterprise multifamily platforms, so ask for a release history and a stated end-of-life notice period.

Lofty: What Lofty plans are available?

Lofty offers four main subscription tiers: Lofty Agent for individual agents, Lofty Team for team operations, Lofty Broker for brokerage organizations, and Lofty Enterprise for large enterprises. All plans include CRM, email, texting, dialer, marketing automation, and AI tools.

Source
Propertyware: Why is there an implementation fee?

Because the product is configured rather than switched on. Custom fields, portals and owner fee rules are set up during onboarding, and the fee is typically a multiple of the monthly subscription.

Lofty: What add-on services does Lofty offer beyond the base subscription?

Lofty offers paid add-ons including Lead Generation Services, Power Dialer, text message packages, Hyperlocal SEO websites, website design, AI Agents (Sales, Social, Homeowner), direct mail, and digital advertising programs.

Source
Propertyware: Does it work for apartment communities?

Not well. It is designed for scattered-site single-family portfolios; apartment operators are steered towards other RealPage products.

Propertyware: Can I get my data out?

Yes, through the open API and standard exports, which is worth exercising during evaluation rather than at the point you decide to leave.

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