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Real Estate · head to head

Hemlane vs Lofty

Hemlane logo

Hemlane

Real Estate

Software plus a network of local agents, aimed at landlords who do not live near their rentals

From
On request
Rated
-
Full reviewWebsite
Lofty logo

Lofty

Real Estate

AI-powered real estate CRM

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hemlane the local agent network is the reason to buy the top tier and its coverage is uneven, so a property in a smaller market may be served by an agent with little capacity or none at all; verify the specific market before signing.; Lofty no pricing published on website; quote-based model requires request form submission
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Hemlane and Lofty actually diverge.

Attributes where Hemlane and Lofty differ
AttributeHemlaneLofty
Pricing modelPer property per month plus a per unit chargesubscription
PlatformsWeb, iOS, AndroidWeb

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hemlane

  • Local agent network
  • Repair coordination
  • Rent collection
  • Listing syndication and leasing
  • Lease documents
  • Per property plus per unit pricing

Only in Lofty

Nothing recorded that Hemlane does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Hemlane

  • A landlord who has moved to another state and needs someone licensed to show the unit and meet contractorsnot Lofty
  • An owner of two or three units who wants leasing handled without paying a full manager a percentage of rentnot Lofty
  • A property that is hard to fill and needs in-person showings rather than self-guided accessnot Lofty
  • Someone who wants to keep control of tenant selection and pricing while outsourcing only the physical worknot Lofty

Lofty

  • Generating buyers and sellers through 33+ channelsnot Hemlane
  • Converting website visitors into qualified leadsnot Hemlane
  • Booking appointments autonomously via AI Sales Agentnot Hemlane
  • Managing transaction paperwork and sphere outreachnot Hemlane

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hemlane

  • The local agent network is the reason to buy the top tier and its coverage is uneven, so a property in a smaller market may be served by an agent with little capacity or none at all; verify the specific market before signing.
  • Pricing is a base charge per property plus a charge per unit, so a portfolio spread across many small buildings pays far more than one with the same unit count in a single building.
  • The accounting is landlord-oriented with no trust accounting or owner statements, which rules it out entirely for anyone managing property on behalf of other owners.
  • It is built for small portfolios, so the reporting, bulk operations and staff permission model all become limiting above roughly twenty units.
  • Commercial and HOA property are not supported in any meaningful way, so a mixed portfolio needs a second system.

Lofty

  • No pricing published on website; quote-based model requires request form submission
  • Four tiers offered (Agent, Team, Broker, Enterprise) but specific seat counts or feature differences not disclosed

Pricing, plan by plan

Hemlane

On request
  • Basic$undefined/month
    • Base charge per property plus a small charge per unit
    • Listing syndication and applications
    • Rent collection
  • Essential$undefined/month
    • Higher base and higher per unit charge
    • 24 hour repair coordination
    • Lease documents and e-signature
  • Complete$undefined/month
    • Highest base and per unit charge
    • Local licensed agent assigned to the property
    • Showings, inspections and on-site coordination

Lofty

On request

No published plan breakdown. See the Lofty review.

Which should you pick?

Choose Hemlane if

  • You need local agent network.
  • You work on Web, iOS, Android.
  • You also want repair coordination.
Hemlane review

Choose Lofty if

Nothing in the data separates Lofty from Hemlane on the points above - pick on price and on how each one feels to use.

Lofty review

Questions people ask

Is Hemlane or Lofty better?
Neither clearly leads. Hemlane starts at On request and Lofty at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hemlane or Lofty?
Hemlane starts at On request and Lofty at On request.
Does Hemlane or Lofty run on more platforms?
Hemlane runs on Web, iOS, Android. Lofty runs on Web.
What is Hemlane best used for?
Hemlane is most often used for a landlord who has moved to another state and needs someone licensed to show the unit and meet contractors, an owner of two or three units who wants leasing handled without paying a full manager a percentage of rent, a property that is hard to fill and needs in-person showings rather than self-guided access, someone who wants to keep control of tenant selection and pricing while outsourcing only the physical work. Of those, a landlord who has moved to another state and needs someone licensed to show the unit and meet contractors and an owner of two or three units who wants leasing handled without paying a full manager a percentage of rent are not what Lofty is typically brought in for.
What can Hemlane do that Lofty cannot?
Hemlane covers Local agent network, Repair coordination, Rent collection, Listing syndication and leasing.

Answered from the vendors’ own pages

Hemlane: What does the local agent actually do?

On the top tier they show the unit to applicants, meet contractors, and carry out move-in and move-out inspections. They do not select the tenant or set the rent; you keep those decisions.

Lofty: How much does Lofty cost?

Lofty does not publish pricing on its website. The platform offers four subscription packages: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, each tailored to different organization sizes. Customers must submit a Request Pricing form, and Lofty will contact them with personalized pricing based on user count and feature requirements.

Source
Hemlane: How does the cost compare with a full-service manager?

A full-service manager typically charges eight to ten per cent of collected rent plus a leasing fee. Hemlane charges a flat amount per property and per unit, which is usually cheaper on a well-performing rental and more expensive on a cheap one.

Lofty: What Lofty plans are available?

Lofty offers four main subscription tiers: Lofty Agent for individual agents, Lofty Team for team operations, Lofty Broker for brokerage organizations, and Lofty Enterprise for large enterprises. All plans include CRM, email, texting, dialer, marketing automation, and AI tools.

Source
Hemlane: Is agent coverage nationwide?

Coverage is broad in large metropolitan areas and patchy elsewhere. Ask Hemlane to name the agent for your specific market before you buy the tier that depends on one.

Lofty: What add-on services does Lofty offer beyond the base subscription?

Lofty offers paid add-ons including Lead Generation Services, Power Dialer, text message packages, Hyperlocal SEO websites, website design, AI Agents (Sales, Social, Homeowner), direct mail, and digital advertising programs.

Source
Hemlane: Can property managers use it?

No. There is no trust accounting and no owner statement capability, so it is for owners managing their own property.

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