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Real Estate · head to head

DoorLoop vs Lofty

DoorLoop logo

DoorLoop

Real Estate

Cloud property management with double entry accounting, priced per unit above a monthly minimum

From
On request
Rated
-
Full reviewWebsite
Lofty logo

Lofty

Real Estate

AI-powered real estate CRM

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DoorLoop pricing is per unit against a monthly minimum, so a 20 unit portfolio pays the same as one two or three times the size and the real cost per unit lands far above the advertised figure.; Lofty no pricing published on website; quote-based model requires request form submission
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which DoorLoop and Lofty actually diverge.

Attributes where DoorLoop and Lofty differ
AttributeDoorLoopLofty
Pricing modelPer unit per month with a monthly minimumsubscription
PlatformsWeb, iOS, AndroidWeb

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DoorLoop

  • Double entry accounting
  • Tenant and owner portals
  • Rent collection
  • Listing syndication
  • Maintenance and work orders
  • Tenant screening
  • E-signature
  • Reporting

Only in Lofty

Nothing recorded that DoorLoop does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

DoorLoop

  • A third-party manager with 100 to 500 residential units moving off spreadsheets and a desktop accounting packagenot Lofty
  • A landlord who self-manages several small multifamily buildings and wants owners, tenants and the ledger in one placenot Lofty
  • A manager who needs trust accounting that survives a state audit without maintaining a separate bookkeeping systemnot Lofty
  • An operator consolidating rent collection onto one rail so that arrears reporting is accurate on the day rather than a week laternot Lofty

Lofty

  • Generating buyers and sellers through 33+ channelsnot DoorLoop
  • Converting website visitors into qualified leadsnot DoorLoop
  • Booking appointments autonomously via AI Sales Agentnot DoorLoop
  • Managing transaction paperwork and sphere outreachnot DoorLoop

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DoorLoop

  • Pricing is per unit against a monthly minimum, so a 20 unit portfolio pays the same as one two or three times the size and the real cost per unit lands far above the advertised figure.
  • Payment processing margin is part of how the vendor earns, so the subscription understates total cost: card fees are usually passed to residents, ACH terms differ by plan, and the spread is not negotiable at small volumes.
  • First term pricing is discounted aggressively, which means the renewal quote is materially higher than the number that won the deal, and the deeper discounts are attached to multi-year commitments.
  • Commercial lease administration is shallow: CAM reconciliation, percentage rent and complex escalation schedules are not handled at the level a mixed commercial and residential portfolio requires.
  • The vendor is younger than Buildium, AppFolio or Yardi, so the third-party integration catalogue and the pool of consultants who can migrate legacy data are both much smaller.

Lofty

  • No pricing published on website; quote-based model requires request form submission
  • Four tiers offered (Agent, Team, Broker, Enterprise) but specific seat counts or feature differences not disclosed

Pricing, plan by plan

DoorLoop

On request
  • Starter$undefined/month
    • Charged per unit against a monthly minimum
    • Accounting, rent collection and tenant portal
    • Standard reporting
  • Pro$undefined/month
    • Charged per unit against a higher monthly minimum
    • Owner portal and owner statements
    • QuickBooks sync
  • Premium$undefined/month
    • Charged per unit against the highest monthly minimum
    • Dedicated onboarding and priority support
    • API access

Lofty

On request

No published plan breakdown. See the Lofty review.

Which should you pick?

Choose DoorLoop if

  • You need double entry accounting.
  • You work on Web, iOS, Android.
  • You also want tenant and owner portals.
DoorLoop review

Choose Lofty if

Nothing in the data separates Lofty from DoorLoop on the points above - pick on price and on how each one feels to use.

Lofty review

Questions people ask

Is DoorLoop or Lofty better?
Neither clearly leads. DoorLoop starts at On request and Lofty at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DoorLoop or Lofty?
DoorLoop starts at On request and Lofty at On request.
Does DoorLoop or Lofty run on more platforms?
DoorLoop runs on Web, iOS, Android. Lofty runs on Web.
What is DoorLoop best used for?
DoorLoop is most often used for a third-party manager with 100 to 500 residential units moving off spreadsheets and a desktop accounting package, a landlord who self-manages several small multifamily buildings and wants owners, tenants and the ledger in one place, a manager who needs trust accounting that survives a state audit without maintaining a separate bookkeeping system, an operator consolidating rent collection onto one rail so that arrears reporting is accurate on the day rather than a week later. Of those, a third-party manager with 100 to 500 residential units moving off spreadsheets and a desktop accounting package and a landlord who self-manages several small multifamily buildings and wants owners, tenants and the ledger in one place are not what Lofty is typically brought in for.
What can DoorLoop do that Lofty cannot?
DoorLoop covers Double entry accounting, Tenant and owner portals, Rent collection, Listing syndication.

Answered from the vendors’ own pages

DoorLoop: What does it actually cost for a 20 unit portfolio?

You pay the monthly minimum, not 20 times the per unit rate, so the effective cost per unit is several times the headline. Ask for the minimum in writing before you discuss the per unit figure.

Lofty: How much does Lofty cost?

Lofty does not publish pricing on its website. The platform offers four subscription packages: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, each tailored to different organization sizes. Customers must submit a Request Pricing form, and Lofty will contact them with personalized pricing based on user count and feature requirements.

Source
DoorLoop: Does DoorLoop handle trust accounting?

Yes. The ledger is double entry with separate trust and operating accounts, owner draws and statements, which is what state licensing audits look for.

Lofty: What Lofty plans are available?

Lofty offers four main subscription tiers: Lofty Agent for individual agents, Lofty Team for team operations, Lofty Broker for brokerage organizations, and Lofty Enterprise for large enterprises. All plans include CRM, email, texting, dialer, marketing automation, and AI tools.

Source
DoorLoop: Who pays the card fee on rent?

Normally the resident. ACH pricing varies by plan and by negotiated volume, and processing is where a meaningful share of the vendor revenue comes from.

Lofty: What add-on services does Lofty offer beyond the base subscription?

Lofty offers paid add-ons including Lead Generation Services, Power Dialer, text message packages, Hyperlocal SEO websites, website design, AI Agents (Sales, Social, Homeowner), direct mail, and digital advertising programs.

Source
DoorLoop: Is it suitable for commercial property?

For simple commercial leases yes. For CAM reconciliation, percentage rent or institutional reporting you want Yardi or MRI instead.

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