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Real Estate · head to head

Lofty vs MRI Software

Lofty logo

Lofty

Real Estate

AI-powered real estate CRM

From
On request
Rated
-
Full reviewWebsite
MRI Software logo

MRI Software

Real Estate

Open real estate platform assembled from acquisitions, strong in different products in different countries

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lofty no pricing published on website; quote-based model requires request form submission; MRI Software the portfolio grew by acquisition, so products overlap, interfaces are inconsistent between lines, and moving from one MRI product to another is a migration rather than a configuration change.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lofty and MRI Software actually diverge.

Attributes where Lofty and MRI Software differ
AttributeLoftyMRI Software
Pricing modelsubscriptionquote
PlatformsWebWeb, iOS, Android, Windows

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lofty

Nothing recorded that MRI Software does not also cover.

Only in MRI Software

  • Commercial lease accounting
  • Residential property management
  • Investment management
  • Facilities management
  • Open partner ecosystem
  • Regional product lines

What people use each for

The jobs each tool is most often brought in to do.

Lofty

  • Generating buyers and sellers through 33+ channelsnot MRI Software
  • Converting website visitors into qualified leadsnot MRI Software
  • Booking appointments autonomously via AI Sales Agentnot MRI Software
  • Managing transaction paperwork and sphere outreachnot MRI Software

MRI Software

  • A commercial landlord that needs CAM reconciliation and investor reporting under one ledger across multiple ownership structuresnot Lofty
  • A United Kingdom or Australian agency or social housing provider where the acquired regional product is the market standardnot Lofty
  • A corporate occupier with lease accounting obligations that need auditable treatment across hundreds of leasesnot Lofty
  • An enterprise that wants to keep an existing accounting or CRM system and connect it rather than replace itnot Lofty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lofty

  • No pricing published on website; quote-based model requires request form submission
  • Four tiers offered (Agent, Team, Broker, Enterprise) but specific seat counts or feature differences not disclosed

MRI Software

  • The portfolio grew by acquisition, so products overlap, interfaces are inconsistent between lines, and moving from one MRI product to another is a migration rather than a configuration change.
  • Which product is strong depends on the country: the Australian and New Zealand agency products came from Rockend and Palace, the United Kingdom commercial strength came from Qube, and a reference from one region tells you very little about another.
  • Pricing is quoted, modular and multi-year, so the number that gets a deal approved usually omits connectors, additional modules and the implementation, and the real total arrives later.
  • Implementations take months and need external consultants, which means the cost of ownership includes a services relationship you cannot avoid.
  • Support experience varies by acquired product line, so the service level a reference customer describes may come from a different team than the one that will handle your product.

Pricing, plan by plan

Lofty

On request

No published plan breakdown. See the Lofty review.

MRI Software

On request
  • MRI Software$undefined/year
    • Quoted per module and per unit or per user
    • Multi-year subscription terms
    • Implementation and data migration charged separately

Which should you pick?

Choose Lofty if

Nothing in the data separates Lofty from MRI Software on the points above - pick on price and on how each one feels to use.

Lofty review

Choose MRI Software if

  • You need commercial lease accounting.
  • You work on Web, iOS, Android, Windows.
  • You also want residential property management.
MRI Software review

Questions people ask

Is Lofty or MRI Software better?
Neither clearly leads. Lofty starts at On request and MRI Software at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lofty or MRI Software?
Lofty starts at On request and MRI Software at On request.
Does Lofty or MRI Software run on more platforms?
Lofty runs on Web. MRI Software runs on Web, iOS, Android, Windows.
What is Lofty best used for?
Lofty is most often used for generating buyers and sellers through 33+ channels, converting website visitors into qualified leads, booking appointments autonomously via ai sales agent, managing transaction paperwork and sphere outreach. Of those, generating buyers and sellers through 33+ channels and converting website visitors into qualified leads are not what MRI Software is typically brought in for.
What can Lofty do that MRI Software cannot?
MRI Software covers Commercial lease accounting, Residential property management, Investment management, Facilities management.

Answered from the vendors’ own pages

Lofty: How much does Lofty cost?

Lofty does not publish pricing on its website. The platform offers four subscription packages: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, each tailored to different organization sizes. Customers must submit a Request Pricing form, and Lofty will contact them with personalized pricing based on user count and feature requirements.

Source
MRI Software: How is MRI different from Yardi?

Yardi sells one integrated stack and prefers you stay inside it. MRI sells an open platform of modules and connectors, so you keep more third-party systems but you also carry the integration work.

Lofty: What Lofty plans are available?

Lofty offers four main subscription tiers: Lofty Agent for individual agents, Lofty Team for team operations, Lofty Broker for brokerage organizations, and Lofty Enterprise for large enterprises. All plans include CRM, email, texting, dialer, marketing automation, and AI tools.

Source
MRI Software: Is the product the same in every country?

No. Much of the international line came from acquisitions, so the Australian, New Zealand and United Kingdom products differ from the United States ones in interface, capability and support.

Lofty: What add-on services does Lofty offer beyond the base subscription?

Lofty offers paid add-ons including Lead Generation Services, Power Dialer, text message packages, Hyperlocal SEO websites, website design, AI Agents (Sales, Social, Homeowner), direct mail, and digital advertising programs.

Source
MRI Software: Does MRI publish pricing?

No. Everything is quoted per module with multi-year terms, and implementation is charged separately.

MRI Software: How long does implementation take?

Months rather than weeks for anything at enterprise scale, and it normally requires either MRI professional services or a certified partner.

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