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Real Estate · head to head

Follow Up Boss vs Zillow

Follow Up Boss logo

Follow Up Boss

Real Estate

AI that works for you, like you: personalized, painless, productive

From
$69/month
Rated
-
Full reviewWebsite
Zillow logo

Zillow

Real Estate

Consumer property search site whose actual product, Premier Agent, is paid lead placement sold to agents and brokers, not the free listings buyers browse

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Follow Up Boss pro plan is priced for a 10 user minimum at $499 per month, with additional seats at $49 per month each; Zillow leads are frequently sold to multiple agents at once, so an agent is often bidding against competitors for the same buyer rather than buying an exclusive introduction.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Follow Up Boss and Zillow actually diverge.

Attributes where Follow Up Boss and Zillow differ
AttributeFollow Up BossZillow
Starting price$69/monthOn request
Pricing modelsubscriptionquote
PlatformsWebWeb, iOS, Android

Identical on both: free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Follow Up Boss

Nothing recorded that Zillow does not also cover.

Only in Zillow

  • Consumer listing search
  • Premier Agent placement
  • Lead connections
  • Performance dashboards
  • Zillow Flex
  • Agent profile and reviews

What people use each for

The jobs each tool is most often brought in to do.

Follow Up Boss

  • Distributing leads automatically across real estate agentsnot Zillow
  • Automating follow-up sequences from first contact through closingnot Zillow
  • Coordinating team calling, texting, and email from one CRMnot Zillow
  • Tracking lead source performance and agent activity in real-timenot Zillow

Zillow

  • An agent in a competitive metro wanting listing-page visibility on homes they do not personally representnot Follow Up Boss
  • A team wanting predictable lead volume to feed a follow-up system, accepting shared, non-exclusive leadsnot Follow Up Boss
  • A brokerage evaluating Zillow Flex as a pay-on-closing alternative to upfront advertising spendnot Follow Up Boss
  • A buyer or renter using the free consumer search, who is not Zillow paying customer at all and should understand that agent placement on a listing does not mean that agent represents the sellernot Follow Up Boss

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Follow Up Boss

  • Pro plan is priced for a 10 user minimum at $499 per month, with additional seats at $49 per month each
  • Platform plan requires a 30 user minimum at $1,000 per month
  • Calling is not included on the entry Grow plan and costs an extra $39 per user per month
  • Discounted per user rates require annual billing

Zillow

  • Leads are frequently sold to multiple agents at once, so an agent is often bidding against competitors for the same buyer rather than buying an exclusive introduction.
  • Reported lead-to-close conversion of roughly 1 to 3 percent means most paid connections do not become closed transactions, and the advertising spend has no guaranteed return.
  • Cost per connection varies heavily by ZIP code and competition, so budgeting is unpredictable and can spike in desirable areas without warning.
  • The agent shown as a contact on a listing is frequently not the listing agent, which has drawn criticism for consumer confusion about who actually represents the seller.
  • Placement is rented, not owned; an agent who stops paying loses visibility instantly, unlike a website or CRM investment that continues to compound in value.

Pricing, plan by plan

Follow Up Boss

$69/month
  • Grow$69/month
    • For individual agents and small teams
    • Lead organization, smart lists, automation
    • Calling, texting, email
  • Pro$499/month
    • Includes 10 users (additional users $49/month each)
    • Unlimited calling and texting for all users
    • AI features: smart summaries, smart messages, suggested tasks
  • Platform$1000/month
    • Includes 30 users (additional users $20/month each)
    • All Pro features plus teams within teams
    • Priority support

Zillow

On request
  • Premier Agent$undefined/month
    • Consumer search and listings are free; agents pay for lead placement
    • Average cost per connection roughly $139 (non-major metro) to $223+ (major metro)
    • Monthly spend commonly $200-600 small markets, $1,500-5,000+ major metros

Which should you pick?

Choose Follow Up Boss if

Nothing in the data separates Follow Up Boss from Zillow on the points above - pick on price and on how each one feels to use.

Follow Up Boss review

Choose Zillow if

  • You need consumer listing search.
  • You work on Web, iOS, Android.
  • You also want premier agent placement.
Zillow review

Questions people ask

Is Follow Up Boss or Zillow better?
Neither clearly leads. Follow Up Boss starts at $69/month and Zillow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Follow Up Boss or Zillow?
Follow Up Boss starts at $69/month and Zillow at On request.
Does Follow Up Boss or Zillow run on more platforms?
Follow Up Boss runs on Web. Zillow runs on Web, iOS, Android.
What is Follow Up Boss best used for?
Follow Up Boss is most often used for distributing leads automatically across real estate agents, automating follow-up sequences from first contact through closing, coordinating team calling, texting, and email from one crm, tracking lead source performance and agent activity in real-time. Of those, distributing leads automatically across real estate agents and automating follow-up sequences from first contact through closing are not what Zillow is typically brought in for.
What can Follow Up Boss do that Zillow cannot?
Zillow covers Consumer listing search, Premier Agent placement, Lead connections, Performance dashboards.

Answered from the vendors’ own pages

Follow Up Boss: What is the cheapest Follow Up Boss plan?

The Grow plan starts at $69 per user per month. This includes basic features like lead organization, smart lists, automation, calling, texting, email, and mobile app access. Add-ons like calling features may incur additional charges.

Source
Zillow: Do home buyers or sellers pay Zillow?

No. Consumer search, Zestimates and listing browsing are free. Zillow revenue comes from agents and brokers paying for Premier Agent placement and leads.

Follow Up Boss: How many users are included in Follow Up Boss plans?

Grow is priced per user. Pro includes 10 users for $499/month with additional users at $49/month. Platform includes 30 users for $1,000/month with additional users at $20/month. The Pro and Platform tiers offer significant per-user discounts for additional team members.

Source
Zillow: Does the agent shown on a Zillow listing represent the seller?

Not necessarily. Premier Agent placement can show a paying advertiser as the contact even when they are not the actual listing agent.

Follow Up Boss: Does Follow Up Boss offer a free trial?

Yes, Follow Up Boss offers a 14-day free trial with easy migration and no contracts required. All plans include 7-day/week phone and email support, unlimited contacts, lead sources, and integrations.

Source
Zillow: Is there a cheaper alternative to paid placement?

Zillow Flex offers a pay-on-closing model instead of upfront ad spend in select markets, trading a lower risk of wasted spend for a referral fee on closed deals.

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