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Real Estate · head to head

Entrata vs Follow Up Boss

Entrata logo

Entrata

Real Estate

Single-database multifamily platform covering accounting, leasing, resident services and payments

From
On request
Rated
-
Full reviewWebsite
Follow Up Boss logo

Follow Up Boss

Real Estate

AI that works for you, like you: personalized, painless, productive

From
$69/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Entrata it is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.; Follow Up Boss pro plan is priced for a 10 user minimum at $499 per month, with additional seats at $49 per month each
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Entrata and Follow Up Boss actually diverge.

Attributes where Entrata and Follow Up Boss differ
AttributeEntrataFollow Up Boss
Starting priceOn request$69/month
Pricing modelquotesubscription
PlatformsWeb, iOS, AndroidWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Entrata

  • Single database platform
  • Resident portal and payments
  • Leasing and marketing
  • Entrata insurance
  • Utility billing
  • AI leasing assistant

Only in Follow Up Boss

Nothing recorded that Entrata does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Entrata

  • A multifamily operator running Yardi or RealPage that wants one database instead of an integrated set of productsnot Follow Up Boss
  • A portfolio where marketing sites, ILS syndication and the lease record must stay in step without nightly importsnot Follow Up Boss
  • An operator trying to raise ancillary income from insurance and utility recovery without adding vendorsnot Follow Up Boss
  • A regional owner-operator consolidating accounting and site operations after acquisitionsnot Follow Up Boss

Follow Up Boss

  • Distributing leads automatically across real estate agentsnot Entrata
  • Automating follow-up sequences from first contact through closingnot Entrata
  • Coordinating team calling, texting, and email from one CRMnot Entrata
  • Tracking lead source performance and agent activity in real-timenot Entrata

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Entrata

  • It is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.
  • Ancillary services including payments, insurance and utility billing carry their own economics, so the licence quote understates the total value of the relationship and should be negotiated as a package.
  • Configuration depth for unusual ownership and fund structures is narrower than Yardi, which pushes complex owners back to a separate accounting layer.
  • Implementation and data migration take months with paid services, and portfolios migrating mid-year face a painful accounting cutover.
  • The founder and chairman resigned from the board in 2022 after sending an antisemitic email, and the executive team was rebuilt afterwards, so reference checks about long-term relationships should focus on current management rather than the historical reputation.

Follow Up Boss

  • Pro plan is priced for a 10 user minimum at $499 per month, with additional seats at $49 per month each
  • Platform plan requires a 30 user minimum at $1,000 per month
  • Calling is not included on the entry Grow plan and costs an extra $39 per user per month
  • Discounted per user rates require annual billing

Pricing, plan by plan

Entrata

On request
  • Entrata$undefined/year
    • Quoted per unit per month against an annual contract
    • Modules such as insurance, utility billing and AI leasing priced separately
    • Payment processing revenue sits alongside the licence fee

Follow Up Boss

$69/month
  • Grow$69/month
    • For individual agents and small teams
    • Lead organization, smart lists, automation
    • Calling, texting, email
  • Pro$499/month
    • Includes 10 users (additional users $49/month each)
    • Unlimited calling and texting for all users
    • AI features: smart summaries, smart messages, suggested tasks
  • Platform$1000/month
    • Includes 30 users (additional users $20/month each)
    • All Pro features plus teams within teams
    • Priority support

Which should you pick?

Choose Entrata if

  • You need single database platform.
  • You work on Web, iOS, Android.
  • You also want resident portal and payments.
Entrata review

Choose Follow Up Boss if

Nothing in the data separates Follow Up Boss from Entrata on the points above - pick on price and on how each one feels to use.

Follow Up Boss review

Questions people ask

Is Entrata or Follow Up Boss better?
Neither clearly leads. Entrata starts at On request and Follow Up Boss at $69/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Entrata or Follow Up Boss?
Entrata starts at On request and Follow Up Boss at $69/month.
Does Entrata or Follow Up Boss run on more platforms?
Entrata runs on Web, iOS, Android. Follow Up Boss runs on Web.
What is Entrata best used for?
Entrata is most often used for a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products, a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports, an operator trying to raise ancillary income from insurance and utility recovery without adding vendors, a regional owner-operator consolidating accounting and site operations after acquisitions. Of those, a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products and a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports are not what Follow Up Boss is typically brought in for.
What can Entrata do that Follow Up Boss cannot?
Entrata covers Single database platform, Resident portal and payments, Leasing and marketing, Entrata insurance.

Answered from the vendors’ own pages

Entrata: Is Entrata pricing published?

No. It is quoted per unit per month on an annual contract, and modules such as insurance and utility billing are priced on top.

Follow Up Boss: What is the cheapest Follow Up Boss plan?

The Grow plan starts at $69 per user per month. This includes basic features like lead organization, smart lists, automation, calling, texting, email, and mobile app access. Add-ons like calling features may incur additional charges.

Source
Entrata: How small can a portfolio be?

Practically around 5,000 units. Smaller operators find the contract minimums and implementation effort hard to justify.

Follow Up Boss: How many users are included in Follow Up Boss plans?

Grow is priced per user. Pro includes 10 users for $499/month with additional users at $49/month. Platform includes 30 users for $1,000/month with additional users at $20/month. The Pro and Platform tiers offer significant per-user discounts for additional team members.

Source
Entrata: Does it support commercial property?

Only lightly. It is a multifamily product, and mixed portfolios usually keep a second system for commercial assets.

Follow Up Boss: Does Follow Up Boss offer a free trial?

Yes, Follow Up Boss offers a 14-day free trial with easy migration and no contracts required. All plans include 7-day/week phone and email support, unlimited contacts, lead sources, and integrations.

Source
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